Library Management Synopsys

LIBRARY MANAGEMENT SYSTEM ABSTRACT The project titled Library management system is Library management software for monitoring and controlling the transactions in a library. The project â€Å"Library Management System† is developed in java, which mainly focuses on basic operations in a library like adding new member, new books, and updating new information, searching books and members and facility to borrow and return books. â€Å"Library Management System† is a web based application written for Windows operating systems, designed to help users maintain and organize library.Our software is easy to use for both beginners and advanced users. It features a familiar and well thought-out, an attractive user interface, combined with searching Insertion and reporting capabilities. The report generation facility of library system helps to get a good idea of which are the books borrowed by the members, makes users possible to generate reports’ hard copy. EXISTING SYSTEM In our existing system all the transaction of books are done manually, So taking more time for a transaction like borrowing a book or returning a book and also for searching of members and books.Another major disadvantage is that to preparing the list of books borrowed and the available books in the library will take more time, currently it is doing as a one day process for verifying all records. So after conducting the feasibility study we decided to make the manual Library Management System to be computerized. DISADVANTAGES OF CURRENT SYSTEM * The current system is very time consuming. * It is very difficult to generate report manually. * A Chance of losing the gathered data is more. Sending the report through post is time consuming. * It reduces the burden of collecting the information on staff. PROPOSED SYSTEM Proposed system is an automated Library Management System.Through our software user can add members, add books, search members, search books, update information, edit inform ation, borrow and return books in quick time. Our Proposed system has the following advantages. * User friendly interface * Fast access to database * Less error More Storage Capacity * Search Facility REQUIREMENTS SPECIFICATION Hardware requirements: Machine: Pentium 4 or higher Primary memory : 128MB or above Secondary memory: 100MB of free space Monitor: VGA color Software requirements: Operating System:Windows XP and higher Browser:Internet Explorer 8 and higher Web/Application server:Apache tomcat server 7. 0 Database: Mysql-essential – 5. 1. 30 Languages:JSP, HTML IDE:Eclipse Helios MODULES: * Admin * Member MODULE DESCRIPTION:In Admin login module, Administrator can read and write information about any members, and can update, create and delete the record of membership as per requirement and implements, and keeps track of issues and submission of books and report generation facility of library system helps to generate reports’ hard copy. In Member login module, M ember keeps track of issues and submission of books, can update, create, and delete details of Books. DATA FLOW DIAGRAM: ADMINISTRATOR BOOK RETURN BOOK ISSUE MEMBER ADD MEMBER MEMBER DATABASE UPDATE BOOK DELETE BOOK ADD BOOK STUDENT DATABASE BOOKS DATABASE

General Motors Essay

I first want to start out with the bailout in 2009 where the government gave General Motors money ($40 million) to help get them out the situation with their creditors and took over most of the company. According to reports all of the outstanding stock has been sold and now the company is out of the government’s hands. The total amount given to them was not paid in full and they do not feel like they need to repay anymore because they said that there was a risk with taking the stock and that the government would just get back what the stock sold for. I know that this is true in the stock market, as I have stocks myself and know the risks that I am taking. I still have a problem with giving them money when one of the other larger automobile companies (Ford Motor Company) took it upon themselves to restructure and is paying off their own debts little by little and is still moving along today. Along with the sale of all of the stock came a lift on the freeze of upper management w ages and incentives. This is just not right. I would like to live on what some of them make, and I am sure that I could live very comfortably. Let them come and live on my income and see what they can do. I really have a problem with going overseas for production and I always will. It is probably my age and all of the trials and tribulations that I have lived through as well as what I have seen others live through. Many people were told that their jobs would be secure and since then General Motors has cut back on jobs here in the United States. I wonder just how many people outside of this country have been given jobs that could have been here at home. I know that many companies take production overseas because they say that the costs for labor are a lot  lower. Well, that may be true but has anyone seen the living conditions of those people overseas. Are we really paying them what they should be getting? Let’s take into consideration all of the recalls that General Motors has made in the last few years. Way too many in my book. Why is there faulty material being used to manufacture a product that could easily take the lives of many people. These products were made mostly overseas, I believe, and could lower wages be part of the problem of not noticing the faulty parts in the first place? By taking away incentives for prospective buyers, I believe, really hurt their business, but then I say, â€Å"Why give an incentive and not just reduce the price of the car in the first place?† I know that consumers look f or incentives but I think that they would look just as hard if the price of the cars were lower too. Let us look at the strategy that General Motors is wanting to take. The strategy that I believe that they are using is a combination of three strategies. They are as follows: Defensive Strategy in that General Motors decided to cut back the number of makes of automobiles; Cost-Leadership Strategy in that expenses needed to manufacture the cars are kept at a lower cost and maintained at that lower cost; and Differentiation Strategy in that they need to make a superior product for a vast number of people at a low cost. According to the plan General Motors is going to start making their automobiles using the same parts in the same laid out plants and using the same kind of tools throughout. They are also cutting back on the number of models from 86 to 49. When it came to the cost-leadership strategy, I put the loss of incentives to customers in this category. I still do not understand why there are incentives when they could just reduce the price of the automobile or truck. I think that people would look more if the price were lower. The differentiation strategy they have cut back on the workforce but are still making the superior produc t for a vast audience. I realize that they need to watch their competitors closely, especially those overseas but they also need to take care of the people right here in the United States. General Motors has a vision to reduce costs and increase revenue through global sales growth to a net profit of 10%. I think that they are asking for a lot out of the economy, as it is today As the plan states, Ford is farther ahead of General Motors and they made more of a profit per vehicle sold than General Motors. This was all done because of  going globally. The culture needs to change too and get away from focusing on selling the most cars and take care of the customers that they currently have and possibly will have in the future. Yes, sales are important, but they will come if their customer focus is there first. I think that the 10% increase in profits is a little out the park when you are just restructuring and trying to maintain your status. You will need to take smaller increases in profit for a few years and then the profits will increase as the years go by. When looking at SMART goals I find that General Motors set their goal of making more than $10 billion per year. This is a very challenging goal for a company that is just coming back from restructuring. This goal is very specific but I do not believe that it is attainable with the economy that we have today. I know that they look at achieving this goal globally but they really need to concentrate right here in the United States. To be results-oriented they needed to decrease the number of types of cars they produce, reduce the number in their global workforce, (which they did), reduce the number of union workers here in the United States (which they did) and close down plants that were not up to par (which they did). Was this the right decision to make? Who knows for sure? The only thing that I can see is that they put a lot of people out of work. In looking at the Planning/Control Cycle, I see that General Motors followed it by making the plan, carrying out the plan, they looked at the results of the plan and they controlled the direction of the plan by making any corrections as they went along with the plan. Planning is very important in everything that you do. You must always follow through too and watch as the plan is being carried out and always have control of what is going on and make sure that you make any corrections as the plan goes on. If need be, go back to the beginning and start all over again if the plan goes off track too far or if you have to make too many corrections. According to Mr. Akerson when asked about being back on top and the world’s largest auto maker his response was: â€Å"General Motors needs to focus on profits and margins and not necessarily try to post nu mbers on the board.† Maybe they need to go back and re-think their plan again and make sure they are staying on track as they proceed. In conclusion, I just want to add that I read two reports that just came out on CNN today. â€Å"One concerned a former manager for General Motors, Bill McAleer, who was in charge of the Global delivery system from 1988 to 1998 which was  used to access the quality of cars before they were sent to various dealers. He said that the culture of General Motors was the main problem of the company where if there was a problem and you said anything that you could be fired and then on the other hand if you did not say anything, you still could be fired.† What kind of culture is that? It is kind of twisted, if I must say. He said that he had sent a letter to the upper management about all of the defects that he had found and that they just ignored it. He also said that he never received a response in any way about the letter. He mentioned that in 1997 the focus for the company really changed and internally and that there were to be NO problems admitted to. How ridiculous is that. There is never a time during the day that a company does not have some kind of problem. He went on to say; â€Å"That’s what happened with the ignition switch, people knew that there was a problem but problems were not acceptable. They just ignored it.† Mr. McAleer was laid off in 2004 and filed suit agains t the company under the Whistleblower Law but he lost his suit. And what happened yesterday, June 27, 2014? General Motors recalled another 430,000 2013 and 2014 vehicles for various defects from windshield wiper assemblies on Caprice Police Cars, to transmission software, to rear shock absorbers, and to air bag problems. What is with this company? The article stated that since January, General Motors has recalled more than 20 million vehicles worldwide. If they knew about the ignition switch more than a decade ago and did nothing until this year, why are they still in business? Where are most of these defective parts coming from? I would imagine that you can see why I cannot be happy about this company. I have lived many years and have worked in various occupations and have seen the defective merchandise come from out of the country and would just sit there and shake my head. Working in retail for over 20 years, I just would not put merchandise on the floor for customers to purchase if I found it to be defective. Did I get into trouble for it? Absolutely not! We cared about our customers, why doesn’t General Motors. Seems like all they are interested in is the almighty dollar. Ref: CNN.com Article by Patrick Sheridan, June 28, 2014 @ 12:24 pm ET Article by Patrick Sheridan, June 27, 2014 @ 6:564 pm ET

History &The Philosophies of Enlightenment Essay

The Enlightenment, also named the Age of reason, was an era for the period of the seventeenth and eighteenth centuries. The term â€Å"Enlightenment† also specifically talks about a rational movement. Moreover, this movement provided a basis for the American and French Revolutions. During this period, philosophers started to realize that by using reason they can find answers to their questions and solutions to their problems. Enlightenment philosophers believed that all human beings should have freedom of religion and speech. Furthermore, they wanted to have a government of their own and a right to vote. John Locke and Thomas Hobbes were two very important philosophical thinkers of their time. John Locke was a prominent thinker from England, and Thomas Hobbes is perhaps the most complete materialist philosopher of the 17th century. John Locke believed that people are good, and they should have natural rights such as â€Å"life, liberty, and property† but Thomas Hobbs main focus was how human beings can live together in peace and evade the danger and fear of civil war. John Locke (1634-1704) was one of the most significant and powerful philosophers during the Enlightenment era. Both the French Enlightenment and Founding Fathers of the American Revolution drew on his thoughts. John Locke suggested that the human mind was a tabula rasa (blank slate). There were no â€Å"innate ideas† known from birth by all people and society forms people’s mind. Since all people share the same undeveloped usual features, people are all equal and they determine their liberty. Locke said all human beings are equal expect women and Negroes because they are closer to the state of nature therefore they are less civilized and this led to the American Revolution. Locke’s most important work of political philosophy was the Two Treatises on Government. He argued that the power of the king is derived from the people, each person has a right to hold property, and if ruler takes this property from people without their own permission, people can depose and resist him. . Thomas Hobbes is another philosopher in 17th century who argued that people were naturally wicked and could not be trusted to govern. Thomas Hobbes (1588-1679) was born in London. He finished his college education at Oxford University in England, where he studied classics. Hobbes was English philosopher, scientist, and historian, best known for his political  philosophy, especially as expressed in his masterpiece Leviathan. In his boos he described the â€Å"state of nature† where all persons were naturally equal. He said that people are frightened of violent death, and every single human on the planet has a right to protect him/herself in any way possible. He assumed that it’s in people’s best interest to avoid war. Moreover, he believed that life in the state of nature is â€Å"solitary, poor, nasty, brutish, and short.† Although John Locke and Thomas Hobbes do have some similarities, they have different opinions about most of their political arguments. Thomas Hobbes and John Locke were two of the great political theorists of their time. Both created great philosophical texts that help to describe their opinions about man’s state of nature in addition to the role of government in man’s life. Both of them believed in individualism. Two years after the end of the English Civil War, Thomas Hobbes published Leviathan. He believed people had a good personality, if they were left to their own plans, life would become â€Å"a solitary, poor, nasty, brutish, and short.† He said if people give some of their freedom, they can have a harmless life. He believed people are always in competition with each other for the best food, shelter, money, and so on. Hobbes supposed the best way to protect citizens would be to have a sovereign that is threatening and supreme. . Locke’s view of the state of nature says that humans have limits as to what people should or should not do. In contrast to Hobbes, Locke believed that humans are generally nice to one another, and we will not bother one another. Therefore, in Locke’s state of nature, humans are peaceful. Locke believed that people had the basic principles needed for a civilized society, so they were allowed to have natural rights such as life, liberty, and property. Locke believed rather than each person being equally at risk of death, each person was equally free and sovereign. The Enlightenment was an era of free thinking and individualism. Different philosophers had enormous role in this era. Thomas Hobbes and John Locke were philosophers from the seventeenth and eighteenth centuries. Both philosophers had very strong views on freedom and how a country should be governed. Hobbes had more of a negative view on freedom while Locke’s opinions are more positive. Work Cited FernaÃŒ ndez Armesto, Felipe. â€Å"The Exchange Of Enlightenments: Eighteenth Century Thought.† The World : A History. Upper Saddle River: Prentice Hall, 2010. 738-65. Print. SparkNotes Editors. â€Å"SparkNote on John Locke (1634–1704).† SparkNotes.com. SparkNotes LLC. 2005. Web. 14 Mar. 2013 SparkNotes Editors. â€Å"SparkNote on Thomas Hobbes (1588–1679).† SparkNotes.com. SparkNotes LLC. 2005. Web. 14 Mar. 2013.

The Curious Case Of Benjamin Button (Historical) PowerPoint Presentation

The Curious Case Of Benjamin Button (Historical) - PowerPoint Presentation Example People then were impartial to slavery, â€Å"nativism and religious beliefs. â€Å"(Baltimore† n.d.) The birth of Benjamin came at a time when people have no knowledge of medical research and science, and the phenomenon that happened in the story was not understood. Even medical science books did not provide information about the advanced stage of mind and body of Benjamin when he was born. Since people are bound by religious beliefs, a baby born out of the ordinary situation is a clear sensation in such a small community of Antebellum, Baltimore. Population of Baltimore in 1860 was only 212,000 but the city was bustling in economy because of trade brought about by the railways and steamships, and the first translantic cable system. (â€Å"Baltimore†) The family of Benjamin was one of the elites in the society and they had anticipated the birth of their son with much enthusiasm. This is the time too that discrimination is rife because of the existence of the black slavery. Discrimination is shown in the story not by the color of Benjamin’s skin but by his physical appearance that led to his non-acceptance to Yale. Yale and Harvard are the two most prominent schools most wealthy families send their children for schooling, but it could be seen that there are also student discriminations on these two colleges. The period of 1869 to 1896 was the construction boom in Baltimore. Construction of housing became the major factor in Baltimore’s economy. (â€Å"Baltimore†) It is assumed that this is the time where Benjamin took control of the hardware business of the family that gave them immense wealth. By that, it is calculated he is 20 years old with looks of a 50 year old man when he began to help his father in their business. Baltimore, during the time of the story, was torn by a civil war. It was also agog with politics that kept people interested in their three party political system, powerful bosses, orchestrated political violence and the emergence of

Organizations Mission, Vision, and Core Values Research Paper

Organizations Mission, Vision, and Core Values - Research Paper Example According to Martires & Fule (2000), the concept of organizational culture encompass the atmosphere that the personnel is accustomed to practice as a result of adherence to the policies, rules, mission and vision statement, as well as the existing protocols that are being applied in the conduct of offering the products or services to their clientele. From continued patronage and established bond with the organization due to being one of its identified stakeholders as a loyal customer, one has observed that the culture of the organization is known from observation that they abide by the requisite to doing the right thing (McDonald's: Getting to Know Us, 2012). There is also the conformity to the identified McDonald’s System, which, upon further research indicated that commitment to high quality, innovation, and techniques that achieve sustainability embody the organization’s culture (McDonald's: McDonald’s System, 2012). It has been observed that encompassing the organization’s culture is the fast way of ensuring that their food products are served wtihin a stipulated time frame and meeting the highest standards of sourcing raw materials from their best suppliers. Each aspect of the organization’s operations are evaluated to conform to concepts of social responsibility, conformity to environmental protection and conservation, addressing nutritional components of the ingredients that they use in their products, and in educating their varied personnel to emphasize that other aspects deemed crucial in the organization’s thrust to achieve their goals include the participation and collaborative contribution of a diverse pool of human resources (McDonald's: Inclusion & Diversity, 2012). However, when one visited McDonald’s restaurants, it could be observed that there is inconsistencies in applying customer service protocols, in conformity to the highest standards of ingredients or raw materials used for their food products, and in their supposed commitment for social responsibility. Section 3: Recommendations In linking the organization’s mission and value statements to the perceived organizational culture, it could be deduced that all crucial components to ensure leadership and success have already been set in place. However, as organizations continue to evolve, like McDonald’s, the organization acknowledges the need for continued growth through thinking outside the box and by soliciting customers’ feedback and responses with the aim for further improvement and development in customer service, in conformity to social responsibility and environmental protection, and in consistency of practicing or applying the theories learned in operating and managing a global organization. In this regard, the four recommendations proposed regarding the application of theories to actual experiences, as manifested and exemplified through their various personnel’

Business Ethics and Leadership- Whistle-Blowing Essay

Business Ethics and Leadership- Whistle-Blowing - Essay Example To do this effectively, one also has to have a strong sense of leadership, vision and determination to continue moving forward with the ethical values which one believes are correct. Examining the several perspectives of whistle - blowing in an organization can also determine the ethical legitimacy that is a part of this as well as how it takes a specific sense of leadership to follow through with the situation. The Institution of Ethical Decision Making The current concept of ethics within businesses is now recognized as an institution. This is designed because corporations are expected to follow through with a code of conduct that assists with doing what is right and fair for employees and the general public. The institution began with the ethics that were associated with Enron and the complexities which came from the financial situation and deceptions which occurred. This was followed by several believing that a framework needed to be followed within corporations, specifically whi ch would create programs, guidelines and practices that would hold various companies liable for the actions which they were supposed to follow. The defined elements of this institution are based on the cultural and social expectations, relationship to politics and looking at withholding standards in real life situations which occur. By examining and contributing to these various expectations in the right manner, there is the ability to withhold the expectations through the performance of the company and the results which the public is able to look into (Ferrell, Fraedrich, p. 15). The framework which has been built with the institution of ethics is followed with the understanding of moral problems and how this creates specific responses from employees and to the public. The main response through the institution is based on ethical management, meaning that a company has to make specific promises to the community and follow through with these. More important, practices that would caus e harm to employees or the public are supposed to be prevented and hold to specific standards. While there are certain issues which don’t carry a difference between right and wrong, others are determined by the harm which it may cause, which becomes the basis for the standard business practices which are to be followed. While each business is able to withhold the standards and practices, there is also a direct association with others holding corporations accountable for actions which may become public at any time (Geva, p. 133). Ethics and Whistle - Blowing The concept of whistle - blowing is able to move up into an organization because of ethical standards which have been violated. These ethics are based on the institutional standards that are withheld by an organization and which are expected by the public. If there are violations of the employees, organization or to the public, then an individual has the right to point fingers at those responsible. Whistle blowing takes pl ace when an individual decides to point out the faults of a company, specifically with a focus on illegal, immoral or illegitimate practices that are taking place over the organization. It is expected that the response to the whistle blowing will be a large amount of publicity as well as mediation which takes place to resolve the issue. It is further expected that there will be sets of questions which are asked pertaining to

Create Marketing Plan Case Study Example | Topics and Well Written Essays - 1500 words

Create Marketing Plan - Case Study Example The implementation and control of the marketing plan is highly essential task to be carried out in the whole plan, so that it can be ensured that the plan is running according to the designated tasks. The Rapid developments that are emerging in the solar cells, the lighting that is being supplied through LEDs is creating a lot of cost reduction in many of the developed countries. A country running on LED will tend to save a lot of power consumption, and this with time will gradually happen as in the current era a lot of research work is being done on the use of LED lights everywhere (Energy Alternatives 2010). Barefoot power is a business based on social entrepreneurs. It works on designing those products that are beneficial for the people living in poor countries. So, that the poverty level reduces in these countries. Barefoot believes that in developing the country economically, it is necessary to access energy as this is one of the key elements and key building blocks. To make technology available for people around the globe, residing in poor conditions deserve to be given such a product which gives them high value (Barefoot power 2010). The company’s main aim has been to design high tech technology products for providing benefits to the people who are residing in poor countries. The organization has a wide range of products that are targeted towards providing poor communities with useful technology related products. At the start of the product’s life cycle we are not aiming to capture the whole market share, targeted customers especially those lacking electricity are focused on more than the local customers. The Barefoot organization has strong links with the industry of micro finance and that makes it have a competitive edge than its competitors (Barefoot power 2010). The product name is Firefly, which is solar powered and uses LED

The Impact of Stress on Workers Essay Example | Topics and Well Written Essays - 1000 words

The Impact of Stress on Workers - Essay Example The arrival of stress, in the same way, is directly related to excessive work or persistent boredom which can be observed so very often in any workplace’s environment fraught with an unchanging aura. What makes the work-related stress a serious and hazardous issue is the worst kind of depression it can lead a worker to and profoundly impact his/her life. Therefore, it can be said that though stress itself may not be called a disease, but the consequential problems it gives birth to become worth addressing once they mature into gravely complicated issues like physical unfitness and psychological disorders. Relentless work pressures and increased competitiveness: Given the unbelievably quick rise observed in industrialism and materialistic public approach in the recent years, this would not be hyperbolical to state that work pressures both on the employers and employees have increased proportionately. That is the same reason why so much research has been done on the influence th is work pressure produces on the workers to the point that â€Å"one in 20 cases of depression or anxiety annually is attributable to high stress at work† (NHS, 2007). ... No sooner do the helpless workers exposed to insane work pressures come out of one complex problem, does another fall down on their heaving shoulders. Recurring headaches, angry cramps in the neck and back especially, distorted thinking, terrible memory, sleeping difficulties, and dark hopelessness are just some of the deplorable physical and mental consequences produced by work stress on the workers as identified by (Workers Health Centre, 2005). Emotional turmoil and layoff fear induced by work stress: Work stress is justifiably proved to be a powerful and influential emotional roller for workers around the globe, as a result of excessive competitiveness and unpredictable employment opportunities. It remains undeniable that competitiveness has peaked in the present age in all employing firms and fear of layoff is what keeps haunting the workers persistently, which leads them to work more and more in order to keep their employers happy and escape the looming prospect of unemployment . All this pandemonium created by work-related stress induces the workers to go into realm of bizarre fantasy and some may even opt to find solace by engaging themselves in a hedonistic lifestyle, thus deviating from the right path and hitting the perturbed one, all the while influenced by that same cursed work-related stress. Recent research consolidates the hazardous consequences produced by excessive work pressures by bringing up the fact that â€Å"regardless of occupation, seniority, or salary level, we’re spending more and more of our work days feeling frazzled and out of control, instead of alert and relaxed† (Segal, Smith, Robinson, & Segal, 2011). Disorientation is one of the most powerful influences which grips the workers as soon

Research Essay Example | Topics and Well Written Essays - 1250 words - 8

Research - Essay Example The demand of goods and services in the market can be defined as the total goods that people are willing and able to buy at a given price and at a given time (OConnor, Pg. 135). There could be goods and services in the market which the customers are not willing to buy or cannot afford. Such goods and services do not constitute demand. Quantity demanded on the other hand is the exact quantity of goods that are demanded at a given price. The price of the commodities influences demand (i.e.) will influence the quantity demanded. For instance, if the price of goods increases, some people might not be able to afford the commodity and as a result, the quantity demanded will decrease. Similarly, if the price decreases, some people who were not able to afford the commodity previously will now be able to afford and hence the demand will decrease (Krugman & Wells, Pp. 70). There is a law of demand which states; all other factors being held constant, an increase in price of a commodity leads to a decrease in demand. Other than price, there are a number of factors which affect the demand of a commodity. Some of them are; population, taste and preferences, nature of the goods, personal disposable income, price of substitutes as well as customer expectations among others. When the population is high, there will be more people in the market who are available to buy the goods and services. As a result, the demand will increase with an increase in population. A decrease in population on the other hand will decrease the demand. Taste and preference influence demand in that when the people have a great desire of a commodity, they are likely to buy more of it (OConnor, Pg. 137). Desire is a term that may refer to the willingness to buy. It should be noted that one may be willing to buy but they are not able to buy. This does not constitute demand. However, when people are willing to

Bead Bar Systems Development Project Essay Example | Topics and Well Written Essays - 1750 words

Bead Bar Systems Development Project - Essay Example Order tracking, fulfillment, inventory and supply dynamics can be managed optimally. The proposed information system would departmentalize the operations of the various departments and make the organisation accessible to its stakeholders in a pre-approved and designed manner. Not everyone would be allowed to access all kinds of information and all activities can be tracked so as to ascertain the state of the organisation at every point of time. We desire to create a company website which can be accessed through the internet so that all the franchisee locations are able to access it and perform the business functions of recording and updating the system for all the business changes. All the franchisee locations are connected with the help of public data carriers so that it is able to access the company website to perform their functions. Each such franchisee would have their access privileges to enter the transaction section and operate their business process. The president and the owner, vice president’s of all the departments would have an Executive Information System (EIS) Management Information System (MIS) to manage their operations. The accounts department may use Transaction Processing System (TPS) and the ground level workers can use Knowledge Work System to measure worker output, productivity and others. Prior to outlining the input and output information, the system development life cycle must be in place so that the analysis is done accordingly. The correct nature of the inputs and the outputs would make the system design vary accordingly as it requires to capture the information and put it into a frame to interpret in a decisive manner to take further decisions. The new proposed system and the present working system are analyzed so that the ROI (Return On Investment) is obtained. The proposed system is further analyzed for economical, technical,

How technology has influenced the Thomson Travel Agency Essay

How technology has influenced the Thomson Travel Agency - Essay Example From this, it is quite obvious that travel agents play a vital role in this business. When armed with technological knowledge, they form a force to reckon with. Surveys conducted by various people outline the importance of the latter in influencing consumer’s decisions on the destinations to take. From the time a person decides to make any trip, they are usually faced with the decisions of which airline to take, the particular place to visit if on holiday, convenience and efficiency of the whole process. Due to the boom of technological advancements, potential passengers or tourists can by the click of a button, peruse the options availed to them. However, this information can be mind boggling to an extent that it can became more of a headache than a resourceful tool. Thus, travel agents can make recommendations to their clients and help them in choosing the particular travel package that would best suit them depending on their needs (Howard 1963). It is like they completely allow these people to take over all their travel arrangements so that, all that is required of them are to show up. Tour operators are thus faced with the key role of advertising their products. Marketing becomes an important tool so as to stay in business, of which, travel agents are made to go out of their way to infuse better marketing strategies (Birner & Booms1982). Computer technology provided a way to effectively manage all the extensive information concerning general travel. For example, with introduction of the Computer reservations systems (CRS) in 1953, that was later converted to the Semi Automated Business Research Environment (Sabre). This was a combination of CRS and global distribution system (GDS) that provided a wide load of travel information and reservations. â€Å"Directional selling† which involved the sale of package holidays using a complex chain of travel agents, is a practice that has become

Clothing Later Victorian (1870-1890) Essay Example for Free

Clothing Later Victorian (1870-1890) Essay After the death of her husband in 1861, Victoria went into seclusion, and though still deeply respected as sovereign of a great empire, she ceased to influence fashion as directly. The somber colors that came into fashion are attributed to the fact that the British Court remained in mourning. Black became a popular fashion color in this period, not only worn for mourning. However dress forms changed significantly. After decades of full skirts, a new silhouette appeared that accentuated the body while still covering it. The tightly fitted bodice remained, but now the full skirts were swept back, leaving a tight narrow skirt in the front, with all the fullness arranged in the back. The chief feature of this period was the rear emphasis in dress, typified by the bustle, a padded arrangement of drapery that accentuated the buttocks. The bustle was at its largest in the mid 1870s (above right), but would develop in a more tailored form in the mid 1880s (left). However, throughout the period, the narrow silhouette and rear emphasis was a constant. Although the new look was decried as immodest because it revealed, even exaggerated the female shape, it was also an extremely restricting style that required exceptionally severe corseting. This was a period in which more women were coming out of the home and into the community to participate in volunteer work and other public activities. In this period the womens rights movement (which included suffrage, protection for working women, and dress reform) gained momentum. Both the revelation of the womans body and the protest against the restrictiveness of the garments reflected the changing times. In addition to factory work, long done by poor women, the typewriter and the sewing machine were now creating work opportunities for middle class women who needed income. Since fashionable dress limited mobility, changes in dress were called for to accommodate these new realities. Art Nouveau (1890-1911) The Art Nouveau silhouette, particularly that of the 1890s, in some ways echoed the look of the early Romantic period. The Full leg-o-mutton sleeves and flared, moderately full skirts were similar (left). However, the hour-glass figure with its erect posture, stiffly boned collar band, and high shoulders suggested a more formidable image than the slope-shouldered decorative butterfly of the 1820s and 1830s. Increasing numbers of young unmarried women now worked in shops and offices, and housewives were often active in church work and other community voluntary activities. Women also began to appear socially in public, in restaurants and even at the beach. Sportswear -specialized clothing for strenuous activity- had begun to appear as early as the 1860s but in the 1890s the advent of the bicycle put women into pants bloomers in public for the first time. Tailored (but skirted) suits for women, similar to mens suits in cut, were now part of every womans wardrobe (right). A example of a dress by the House of Worth, beautifully shows the relationship of fashion design to design in the other decorative arts in this period. After 1900 the silhouette shifted to the s curve of the new corset style (left), recommended by reformers as a healthier alternative to the hour-glass silhouette. Soft, gauzy fabrics combined with lace became the style, and for special occasions, lightweight white lacy cotton dresses were worn by every one. The sinuous lines and soft materials and colors were consistent with the Art Nouveau style as we have seen it in furnishings and architecture. These soft dresses, particularly those worn near the end of the period, were also reminiscent of the classical styles of the revolutionary period a century earlier. Suits and tailored dresses also continued to be part of the daytime repetoire, however. On the whole, clothing was becoming more relaxed as womens lives continued to expand. Romantic (1815-1840) After 1815 womens dress became increasingly fussy and decorative, as skirts became fuller, and the waistline gradually descended to the natural waist. Severe corseting also returned, as did layers of petticoats. In this period, women were pushed back into a more modest role, befitting the weaker sex, often described as delicate, fragile, and decorative. The intellectuals and artists of the Romantic movement valued emotion and sentiment, in contrast to the cold reason that was perceived to have driven the revolutions of the 18th century enlightenment. Women, believed to be more emotional than men, were idealized as the muses of artists. Some, like Elizabeth Barret Browning and Mary Shelley, achieved recognition as artists in their own right. Women were also placed on a moral pedestal, and looked upon as the guardians of family and community virtue, and the educators of the children. This moral elevation of women would eventually lead some to suggest that women deserved a wider role in public affairs. However, for now, dress reflected the perception of women as weak and decorative. The slope-shouldered, full sleeved silhouette suggested a weak body, and a butterfly-like decorative quality. Later in the period, the look became increasingly subdued and modest. Early Victorian (1840-1870) The young queen Victoria came to the throne in 1837, and would rule England until 1901 during the height of the British Empire. During this period she became a happily married mother of nine children, and represented the ideal of womanhood for her age modest, devoted to family and duty, and the guardian of morality. Her tastes in clothing were also influential, reflecting her values, and those of her times. The major characteristic of the dress silhouette in this period was the exceptionally full and long skirts that completely shrouded the lower body . The skirts became so full that by the late 1850s hoops were needed to support the skirts, as the heavy layers of petticoats could no longer achieve the desired effect. The bodice and shoulders were very narrow, accentuating a weak upper body silhouette and tiny waist accentuated by the voluminous skirts. In the 1840s and 1850s deep bonnets were worn that modestly hid the face and neck except when the wearer looked directly at the viewer (above, right). In fact, except for evening wear, clothing covered virtually every bit of skin except the face (left). However, it was also in this period that the first protests against this restrictive form of dress appeared. Dress reform was associated with concern for protecting the health and welfare of women, which included the womens suffrage movement and the temperance movement. The restrictive fashionalble dress of the day was seen as both unhealthy and as a restriction on womens activities. An alternative costume was promoted that was based on loose-fitting pants borrowed from traditional Turkish womens costume. This costume became known as Bloomers, because it was popularly associated with activist and editor Amelia Jenks Bloomer. However, this costume was not widely accepted at the time for street wear, although bloomers were gradually adopted for girls and womens physical education activities. In the 1860s, though skirts reached their fullest, hats became smaller.Decoration became more geometric, and striped fabrics were also popular. By the end of the period, the full skirts became asymmetrical, with fullness pushed to the back, a precursor of the next major fashion shift. In this period the sewing machine was invented, revolutionizing the manufacture of clothing. By the mid 1850s sewing machines were appearing in private homes, and began to account for a substantial proportion of domestic clothing production. This invention also made possible the rise of the ready-to-wear clothing industry. Charles Frederick Worth became established in Paris in this period as the first true couturier that is the first dressmaker who would set fashion, not merely follow the instructions of his wealthy clients. His premier client was the French Empress Eugenie. By the 1870s the well-to- do women of the world came to his salon to be dressed by the great Worth.

The Conservation Of Madagascar And Its Lemurs Biology Essay

The Conservation Of Madagascar And Its Lemurs Biology Essay The extraordinary island of Madagascar is unlike anywhere else on earth. Roughly the size of France, with an area of 226,658 square miles, it is the worlds fourth largest island. It lies in the Indian Ocean, approximatly 250 miles off the coast of Southern Africa. Madagascar, and the tiny island of Comoro, provide the only present-day native habitat to lemurs (Butler, 2009). Nicknamed the 8th Continent because of its diversity of species (Hooper, 2005), Madagascar lacks the dominant form of primates distributed worldwide. Instead, their niche has been filled by an older group of primates, the Lemurs. Due to Madagascars isolation, lemurs have an interesting evolutionary history. Madagascar was originally part of the super continent Gondwanaland. As Gondwanaland began to break apart around 160 million years ago, Madagascar broke away from Africa (Carwardine, 2009). The Island continued to drift, moving away from Africa and by the evolution of monkeys, 17-23 million years ago, Madagascar was already isolated. As highly intelligent and adaptive primates, monkeys, quickly became the dominant primates around the rest of the world. The Strepsirhini, the suborder that includes the lemurs, lorises, bushbabies, and pottos, were driven away and towards extinction by these advanced primates. The lorises, bushbabies, and pottos were able to relatively successfully coexist with the monkeys, largely due to their nocturnal and insectivorous traits. They did not compete with the monkeys; however, the lemur lineage was driven to find a new home, Madagascar (Baines, 1997). As the island of Madagascar drifted futher from Africa, the lemurs were then isolated from the rest of the world and its evolutionary changes. They are now By far the most renowned and diverse group of Madagascars mammals (Sauther, 2009). They have spread throughout Madagascar, filling the niches without much competition or predators. Today lemurs are found in almost all of the ecosystems of Madagascar (Carwardine, 2009), many have adapted in amazing and bizarre ways to ensure their survival. Higher primates or homo-sapiens did not reach Madagascar until around 2,000 years ago, when they learned to navigate the seas (Oldfield, 2002). Once there, humans began to systematically destroy the previously untouched island .15 species of lemur are known to have become be extinct, but many more are thought to have disappeared before they were even discovered. Currently all lemurs are in danger, largely due to habitat destruction and hunting. Madagascars terrain is as diverse as its wildlife with coastal plains, mountain ranges, dramatic escarpments, and dense rainforest. As such, there is a great diversity of ecosystems, each with differing vegetation and therefore: different species. This is usually in accordance with relief, geology and rainfall. The first humans to arrive on Madagascar were the ancestors of the Sakalava people, who originated in Indonesia and now live in the West of the island. These early settlers practiced shifting cultivation, burning the previously untouched vegetation. In the 9th and 13th centuries respectively, the ancestors of the Merina people and Betsileo tribes of Northern Madagascar also arrived from Indonesia, and began farming rice. During the last 1,200 years people from Africa and the Arabian Peninsular have also settled in Madagascar, bringing with them Zebu cattle. Many traditional ceremonies and rituals are based around Zebu cattle, even today many Madagascians measure their wealth by the number of Zebu they own. As such there is now more Zebu than people on Madagascar. Every year vast areas of vegetation are burnt in an attempt to improve pasture for these animals (Oldfield, 2002). In 1895 Madagascar became a French colony. These new settlers began harvesting valuable hardwoods for export, such as ebonies and rosewoods, the harvesting of these trees continues today. The endangered Dalbergia delphinensis tree is one of over 30 rosewoods threatened due to selective felling (Oldfield, 2009). The restricted distribution of this species also coincides with a proposed site for a titanium mine which threatens all the remaining coastal forest in Southeast Madagascar (Kimball, 2009). Also to its detriment, Madagascars rainforests contain valuable minerals, such as gold and sapphires. Attempts to extract these poses further threats. Mining is one of the many threats to Madagascars forests and the many species that rely on them. Wood is also cut for fuel and many logging companies are keen to acquire forest concessions. Another threat is the local form of shifting cultivation known as tavy. Most of Madagascars 13 million human inhabitants depend on the land for their livelihood. Massive amounts of forest are cleared every year by cut and burn techniques for rice cultivation, maize and cassava. Many areas are exhausted of their nutrients and then abandoned, the secondary vegetation that then grows is known as savoka, this is eventually replaced by grassland (Oldfield, 2002). Madagascar is home to a massive 10,000 or so plant species, 80% of which are endemic to the island (Carwardine, 2009). Although Madagascars animal diversity is less striking, many species are unique to the island. Over 250 bird species, nearly half of which are endemic to the island, 300 species of reptiles, over 90% of which are found only on Madagascar (Oldfield, 2002). The islands only amphibians, 178 frog species, all of which are endemic and more than 33 known species of lemur inhabit Madagascar, more than half in its depleting rainforests. According to the Botanist, Henri Perrier de la Bathie, writng in 1921, The once mighty rainforests of Madagascar have declined dramatically. As early as 1921, felling had destroyed ninety per cent of Madagascars forests (Sauther, 2006 ). Biologically, it is regarded as one of the richest areas on the planet (Green, 1990), however, no one has ever managed to make a full evaluation of Madagascars many threatened rainforest species. Conservation-status information on some species of animals and trees has been assembled, but is nowhere near complete. Of the rainforest species of lemurs alone, threatened species include the Indri, as well as the Aye-aye, Hairy-eared Dwarf Lemur, Golden Bamboo Lemur and the Red-bellied Lemur. According to Ian Tattershal in Michelle Sauthers report, Lemurs: Ecology and Adaptations, there is general agreement that the lemurs, including the recently extinct subfossil forms, should be classified into seven families: Cheirogaleidae, the dwarf lemurs with five living genera; Lemuridae, the true lemurs and their close relatives, with five genera (one extinct); Lepilemuridae, with two genera (one extinct); Indriidae, with three living genera, Archaeolemuridae, with two genera (both extinct); Palaeopropithecidae, with four genera (all extinct) and Daubentoniidae, the aye-ayes, with a single living genus and species. Depending on whose classification is accepted, living lemurs may number up to forty different species and possibly even up to seventy two species, if subspecies are included in the count. With these numbers, and despite recent extinctions, Madagascar ranks third highest on the list of high-primate diversity countries worldwide (Sauther, 2009), despite being only one tenth of the size of the world leader, Brazil. All of these species of lemur are endemic to Madagascar. According to the ICUN Red List of Threatened Species, each of these species has different threats to their survival. Many lemurs, such as the Red-ruffed Lemur, and many types of bamboo lemurs are critically endangered. With a drastically reduced habitat there are few left in the wild. The Hairy-eared Dwarf Lemur, Golden-brown Mouse Lemur, and the Black and White Ruffed Lemurs are not as close to extinction, but are listed as endangered. Some of the lemurs listed as vulnerable include the Black Lemur, Crowned Lemur, and a number of Fork-marked Lemurs. Perhaps the most remarkable lemur species have long been extinct. These included the Archaeoindris, which was larger than an adult male gorilla, the Babakotia and the Magaladapsis. All lemurs are protected by law, and in many communities it is considered taboo to kill an Indri, but elsewhere, the Indri, and many other species of lemur, are hunted for food and sometimes sold as bush meat or pets (Carwardne, 2009). Madagascar has suffered environmental degradation over a significant part of its land mass. Once covered with rainforests, most of the Eastern third of Madagascar is now, either barren, or reduced to shrub land. As indigenous vegetation is cut and burned for fuel many areas such as the Spiny forest, which contains many rare plant and animal species endemic to the island, have given way to cactus scrub. Around eighty per cent of the original plant cover has been destroyed and much of the terrain is now degraded grassland (Oldfield, 2002). Each year, a further 1% of Madagascars forests are levelled. This mass deforestation not only affects the land and its inhabitants directly, but also indirectly. Without vegetation to absorb moisture the soil is eroding away at an alarming rate. Enviromental regulations have been in place to protect the forests and species of Madagascar since 1881 and at present, more money is put towards the conservation of Madagascar, than any other part of Africa (Butler, 2009). Madagascar is one of the worlds poorest nations, with a per capita income of approximately $240 per year. About 80 percent of the population are subsistence farmers, many of whom depend entirely on natural capital to support their way of life. The peoples dependency on the land and natural resources is of major consequence to Madagascars ecosystems and endemic biodiversity (Kremen, 2010). The major environmental problems of Madagascar include deforestation, and thus loss of habitat, agricultural fires, erosion and soil degradation and the over exploitation of resources. The deforestation of Madagascar can be mostly attributed to three activities. Tavy, or slash and burn agriculture, logging for timber, and fuel wood and charcoal production. Tavy is a large part of Malagasy culture, and has been since the arrival of humans on the island. It is used to convert tropical rainforest into rice fields. An acre or two of land may be cut or burned; it is then planted with rice. After several years production the land is then left fallow for up to six years before replanting (Kremen, 2010). After several of these cycles the land is exhausted of all its nutrients and no primary vegetation will grow. The land then becomes barren and only scrubs and a few grasses will grow. This vegetation is often insufficient to anchor the soil, especially on slopes, making erosion a problem. According to the ICUN, the high value of Malagasy hardwoods also makes logging for timber a significant problem in many areas of Madagascar, especially in the rainforests of Eastern Madagascar. Even the few areas that are protected are often illegally logged and even the endemic spiny forests of Madagascar are being cut at an alarming rate for charcoal and fuelwood production. Every year, as much as a third of what remains of Madagascars forest burn. Fires set for land clearing and pastureland often spread into adjoining forests ,causing much damage and further reducing the habitat of many species of flora and fauna. For Madagascar, a country that relies on agricultural production as the foundation of its economy, the loss of this soil, due to erosion, is a massive problem. The deforestation of Madagascars central highlands plus weathering has resulted in massive soil erosion accounting for up to 400 tons per year. Every yea,r the cost of environmental damage is approximated to between 100 and 290 billion US dollars. Deforestation represents 75% of this loss and 15% due to the erosion that effects agricultural and pastoral production (Oldfield, 2002). Due to the factors mentioned throughout, and many more, Madagascars species are among the most threatened in the world. Since the arrival of man Madagascar has lost a known 16 species of lemur, including one the size of a gorilla; a pygmy hippo, the largest land bird to ever walk the planet, and giant tortoises, a species that had survived for 200 million years. The ICUN Redlist currently includes 472 Malagasy species at risk of becoming extinct, although this number is probably massively optimistic. Today, Madagascar is arguably the worlds highest conservation priority (ICUN, 2011). Ensuring the survival of lemurs is not only important because they are endemic to Madagascar, but also because they benefit plants and other animals. Many species of lemur are very important seed dispersers for forest trees and pollinators for many of the plants that are also endemic to Madagascar. They are also an important source of food for other animals. The National Association for the Management of Protected Areas in Madagascar (ANGAP) was founded in 1990 to manage Madagascars protected areas system. ANGAPs mission is to safeguard Madagascars ecosystem, research the potential of Madagascars biodiversity, develop environmental education programs for local people, promote potential commercial applications of Madagascars biodiversity, for example ecotourism, and to support sustainable development activities in areas surrounding protected zones. One of ANGAPs goals is to enable local communities to directly benefit from the conservation of Madagascar. Half of the entrance fees to the conservation parks go directly to local communities and visitors can not enter a park without hiring a local guide. ANGAP also works closely with many other organisations and scientists to asses the impact of visitors to the parks and reserves and study the biodiversity of Madagascar. The ANGAP manages the protected areas network in Madagascar (Butler, 200 9). The network includes three types of protected area. Strict nature reserves, national parks, and wildlife reserves. In 2003, at the ICUNs world parks congress, Marc Ravalomanana, the Malagasy president, announced a bold plan to expand the amount of area under protection from approximately 1.7 million hectares to over 6 million hectares. In 2005 the first 10,000 km2 of the new protected areas system of Madagascar was granted protection status and in 2006 1 million hectares was added, both contributing to the overall goal of 10% of Madagascar being protected. This plan also involved broadening the definition of protected areas in Madagascar and legislation has since been passed to allow four new categories of protected area, natural parks, natural monuments, protected landscapes, and national resource reserves (Butler, 2009). Madagascar currently has 19 terrestrial national parks, 2 marine national parks, 5 complete natural reserves, and 21 special reserves. Reference List Baines, E (1997) University of Edinburgh Natural History Museum. Retrieved from http://www.nhc.ed.ac.uk/index.php?page=493.504.513. Accessed 28/4/2011 Burnie, D (2001). Animal. London: Dorling Kindersley Butler, R. (2009) Wild Madagascar. Retrieved from http://www.wildmadagascar.org/history/. Accessed 29/4/2011 Carwardine, M (2009). Last Chance to See. London: Harper Collins Green, G Sussman, R (1990). Science, New Series, Vol. 248, No. 4952, Pages 212 215 Hooper, R (2005). New Scientist Madagascar Reveals Two New Species of Lemur. Retrieved from http://www.newscientist.com/article/dn7818. Accessed 14/4/2011 ICUN, 2011. ICUN Red List of Threatened Species. Version 2010.4. Retrieved from http://www.iucnredlist.org/apps/redlist/search. Accessed 24/4/2011 Kimball, S et al (2009). USGA Minerals Yearbook, Area Reports: International 2006, Africa and the Middle East. Washington DC, USA: United Staes Government Printing Office Kottak, C (1980). Past in the Present: History, Ecology and Cultural Variation in Highland Madagascar. Chicago, USA: University of Michigan Press Kremen, C (2010). Traditions That Threaten. Retrieved from http://www.pbs.org/edens/madagascar/paradise.htm. Accessed on 1/5/2011 Oldfield, S (2002). Rainforest. London: New Holland Publishers (UK) Sauther, M (2006). Lemurs: Ecology and Adaptation. New York, USA: Springer Science and Business Media

Development of the Online Broker Industry

Development of the Online Broker Industry Introduction The purpose of this report is to gain an understanding of the enterprise development by studying the Openshaw case and the development of the online broker industry since then and likely developments in the future. Openshaw Plant Machinery is an online equipment broker that was established in 1998. The founders Neville and Sue Openshaw recognised the lacking of a central and convenient place for business to trade new or second-hand equipment and machinery in the industry. Openshaw staffs have extensive experience from working in many areas of various industries and can deliver excellent service to its customers. A wide range of contracts is strength of Openshaw (Openshaw Plant Machinery 2011). Discussion In this section, I will firstly give a brief background about the online broker/trade industry. Macro-environment and industry environment analysis will be discussed including analysis of recent developments and likely future developments in the industry. The industry Openshaw belongs provides a platform for buying, selling, and sourcing new and used equipment and machinery. It has extensive links with machinery manufactory industry as well as brokerage industry. In the report, I will focus on the online brokerage industry. The online brokerage sector is relatively new. However, the traditional retail brokerage industry has been around for a long time. Online equipment brokerage might be a bit under the radar since most of the brokerage companies or individual brokers work on financial services, such as stock exchange, mutual fund, insurance, and real estate. It was made possible after the development of internet and World Wide Web.ÂÂ   Since then, as the information technology develops, the industry has grown rapidly and represents one of the most successful applications of e-commerce (Bakeos et al 2005). Nowadays, due to the volatile nature of most industries, companies have to adapt new technologies to maintain competitive and keep up with the society. Information technology, especially Internet, offers extraordinary level of convenience and flexibility and subsequently has changed the way the business usually run. People now have the technology to communicate from basically wherever and whenever they like (Lonney, Jessup Valacich 2004). In online brokerage sector, although the quality of online brokerage service might be lower than traditional approach, it offers lower associated cost and more flexibility and grows rapidly worldwide (Bakeos et al 2005). In the future, there are a number of areas that are worth to watch out for. More customers generated content this is will be very helpful for increase the awareness and transactions, because customers trust other customers rather than what the website claim. Therefore, providing the opportunity and encouraging customers to write a review or blog about their trading experience on the website could turn out to be a plus for an online brokerage business. Improvement on products and services- No doubt, the growth and profitability of e-commerce will encourage more business enter the industry. Existing online brokerage companies have to continually improve their products and tools, enhance the flexibility and convenience, and develop better customer support. Video and visual information As we known, human being obtain information quicker with images than just plain text (Audette 2010). Although text is very informative and requires less effort to produce, videos and images are more eyes catching. Also, people, in many occasions, prefer information in a more visualised format. Thus, web-based business can benefit significantly from visual information. Visual browsing and searching are likely to get more attention in the near future. Nowadays, internet speed and technology enable people to view picture and video easily. People can compare products with on-website videos to help them make the right decision. Engaging social media -The success stories about Facebook and twitter shows how important is the social media. Twitter had increased about 40 million accounts in three months and there are about 110 million Tweets a day across the world (Chiang 2011).ÂÂ   Companies have started to employ social media for product marketing, customer communication, and idea generation (Menchaca 2010). Similarly, online broker should do the same thing to engage with customers. Service offered through multiple e-channels-Online equipment broker like Openshaw can offer customer the opportunity to be really innovative and participate in the process of developing equipment that meets the special needs of customers. Online brokers can set up video and/or skype conference between customers and manufacturers who are 20,000 km away and discuss the whole design, costing, and building process. Also, the once the equipment is installed, customers will have 24/7 online support to ensure the machinery working safe and sound. Macro-environment analysis The environment for an organisation includes those factors outside the organisation that influence its strategy. For example, businesses have not much option regarding the company tax policy in many countries. Macro-environment is one of two sections of the external environment. It has impact on almost all the industries and overall economic growth. The analysis of the macro-environment could potentially provide information about what have affected the industry in the past as well as what is going to affect the industry in the future. Mangers and scholar have categorised these macro-environment factors in to groups including economic, political, legal, social/cultural, demographic, sustainability, international, environmental, and technology factors. Government use political and legal system to regulate business environment. The New Zealand government, like other developed countries, mainly allows the market regulate itself. New Zealand political and legal systems are very stable and are very unlikely to pose any political risk to the companies that operate in New Zealand. On the other hand, policy variation between parties and political decision affected by major events could have impacts on business operation. For example, governments support on rebuilding Christchurch CBD may have a positive result for online equipment brokerage sector.ÂÂ   However, the emission trading scheme would have little impact on the industry. Changes in society and culture change consumers demand and consequently affect companys strategy and industrys profitability. If a company can predict and prepare for these changes, the company is likely to succeed. The Do-It-Yourself (DIY) spirit is a piece of culture of New Zealand. Online equipment broker industry could use this factor and extend its products range in order to include more equipment that is suitable for DIY purpose. Certainly, the economy is one of the environmental factors that would have most impact on industries and businesses. Economic factors include taxation, interest rate, inflation, exchange rate, and GDP. These factors affect not only behaviour of customers, but also the behaviour of companies. For example, the strong NZ dollar makes the export goods less attractive yet makes import goods more affordable to domestic consumers. The global financial crisis has affected New Zealand economy although New Zealand and Australia are thought to escape relatively well and have 2 to 3 percent growth in the near future (Sun 2010). In the online equipment brokerage sector, the low interest rate could have a positive effect as the lower rate makes the asset investment more attractive. Additionally, the tax reduction for both individual and business may increase the revenue of the industry in the future. People like new technology and most of us cannot survive without it. Internet, mobile phone, video games, and HD TVs are parts of our everyday life. For many products and services, technology can decrease expenses, increase quality and productivity, and lead to innovation. Advances in technology will ultimately generate benefit for both consumers and the company offering the products and services. In some industry, technological factors are vital for establishing competitive advantages and maintain market position. The industry where Openshaw belongs to particularly requires technology inputs, especially associated with Internet and Web applications. At the end, technology makes the online brokerage system work and it should be able to make the industry better. Industry environment The other part of the environment analysis is the industry environment. The industry environment normally affects companies profitability and market position in a particular industry. Industry environment consists with factors like buyers power, suppliers power, competitors, substitutes, and new entrants. Professor Michael Porter suggested that the profitability of a company in an industry count on five competitive forces (Porter 2008).ÂÂ   These five ‘forces are threat of new entrants, bargaining power of buyers, bargaining power of suppliers, threat of substitute products or services, and rivalry among existing competitors (Figure 1, Porter 2008). Porters fiver forces model is commonly used for business analysis and research. However, it does not take into account for innovation and change and it is only applicable to industry level in many situations. Existing companies may have the pressure from new entrants on price and costs and may have to invest more to compete. The threat of new entry is likely to be low if the entry barriers are high. Such barriers include customer switching costs, capital investment, economies of scale, access to distribution channels, and government restriction (Porter 2008). For the online equipment broker sector, the threat of new comer is reasonably high. The capital requirement for online brokerage business is little and the customers can easily switching among providers. In addition, there is no obvious government intervention. Powerful suppliers can affect an industry by charging higher prices and limiting quality and quantity of the products. Suppliers will have more power if there are not many them, switching among suppliers are too costly, suppliers do not depend on the industry, there is no substitute for what suppliers provide, and the supplier enter the industry (Porter 2008). Although the suppliers, in this case, the equipment manufacturers, do not depend on online brokers and there is no substitute products, one of the features of Openshaw is it has extensive contacts and can source equipment from many suppliers and countries. Thus, the power of suppliers for online equipment brokers is moderate. Powerful buyers, on the other hand, can drive the price down and demand better quality and more variety products and services. The buyers have more bargaining power if there are few buyers in the market, the products are undifferentiated, the cost of switching providers is little, and the buyers enter the industry and produce the product (Porter 2008). Based on these measurements, because buyers do not always have extensive contacts with equipment manufacturers and Openshaws service is differentiated, the buyers power for online equipment broker is low. However, the number of buyers for the industry is relatively small. The threat of a substitute is high if the substitute has a better price-performance ratio compared to the industry offering and the cost of switching to the substitute is low (Porter 2008). In this case, direct communication between buyers and manufacturers can be the substitute of Openshaws broker service. However, customers will have to spend a lot of time and effort on dealing with manufacturers. Although the cost of switching to substitute is low, the threat of a substitute for online brokerage industry is low. The level of competition of an industry is determined by a number of reasons including numbers of similar size competitors, industry growth rate, exit barriers, and competitors business commitment. To my knowledge, there are not many online equipment brokers within New Zealand and the level of competition is relatively low. In addition, the costs of leaving the industry are low because the initial capital investment is low and there are not much assets for this type of ecommerce. Overall, if the industry has high entry barriers, many small and equal suppliers and buyers, few substitutes, and not much hostile competitors, the organisations in the industry are likely to make good profit from the market. Although the threat of new entrants is high and the buyers are moderate powerful for online equipment broker industry, the power of suppliers, threat of a substitute and rivalry among competitors are fairly low. The online equipment broker sector should, therefore, has a sound industry environment and potential good profitability. Conclusion In the case of Openshaw, the first mover strategy was the key for its establishment and success. Starting up Openshaw was an entrepreneurial action because there was no such online equipment broker at that time, which is only 13 years ago. Its success should be attributed by the combination of entrepreneurial actions and strategic management. Entrepreneurial actions and strategic management are important for business growth independently, yet they generate synergy that increases the value of their individual outcomes (Ireland, Camp, Hitt and Sexton 2001). Entrepreneurship is mainly about innovation and growth while strategic management focuses on competitive advantage. However, they have a common goal, to generate profit. Innovation can create competitive advantage and competitive advantage subsequently increases growth. The strategy that Openshaw used was the first mover strategy. Evidence suggested the first movers in a particular industry usually have long lasting benefits over th e later comer (Suarez and Lanzolla 2008). However, Suarez and Lanzolla (2008) also pointed out that this strategy likely success if the pace of both market and technology evolution is smooth. This is actually the case of Openshaw. When the company was established, the Internet technology has been well developed and the consumers have accepted the technology and have started to enjoy the benefit of it. In the future, the company should keep the focus on integration of entrepreneurship and strategic management. The network approaches to internationalisation might be a good strategy for Openshaw. The study carried out by Loane and Bell (2006) indicates that small entrepreneurial companies will obtain knowledge and resource, such as networks, to internationalise rapidly suggesting social and business networks are valuable resource for small firms. Although, ecommerce business has incredible growth potential, it creates unique challenges for both existing companies and new comers (Saini and Johnson 2005). The overall environment condition for online equipment broker is reasonable. The domestic and international economic growth is one of the major impact factors for the industry in the near future. Openshaw and other existing companies should keep eyes on new entrants as well as continue on their entrepreneurial and strategic development and actions.

Cancer Ward The Old Doctor Essay -- essays research papers

Cancer Ward: â€Å"The Old Doctor†   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  In this chapter Ludmila goes to visit her former mentor Dr. Oreshchenkov. He lives in a nice home and it is filled with things of the past and who he is. Ludmila has realized that she has cancer. However, she is not willing to except her own intuition and goes to Oreshchenkov to be sure and even to be told that â€Å"it’s nothing serious†. While she is there she has a small sense of release and calm. Later the two of them get in to a discussion over the need for the â€Å"family- doctor†. These scenes have deeper meaning than just the literal sense. This chapter can be interpreted by using Dante’s â€Å"Four Levels of Interpretation†. The first level of interpretation is the literal. This level focuses on what literally happened in the story. The second level of interpretation is the allegorical. This level is concerned with the meaning hidden beneath the words in the literal sense. It tells of the nature of man and what we do in certain situations. The third level is the moral level. It is the message behind the story. This level teaches us a lesson that we should use in our lives. The fourth and final level is the anagogical level. This is the level that is the sense beyond. It is not only literally true but shows a truth of greater glory and truth of the spirit. Dante used the example:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"...in the departure of the people of Israel from Egypt,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Judea was made holy and free. [7] For even though   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   the literal truth of this passage is clear, what it means   Ã‚  Ã‚  Ã‚  Ã‚   spiritually is no less true, that in the departure of the   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   soul from sin, it is made holy and free.† [8] The doctor lives in a better-than-average home in a nice neighborhood. It is full of things from his past and is well maintained. He has an old Grand piano and there are many books on the shelves. Some of these books were recently acquired by Oreshchenkov from a fellow doctor. This doctor had just retired and became a bee-keeper. He did not enjoy being a doctor and now he was free of it. He could now do what he really wanted and was... ...hich occupied them, which they believe was central to their lives, and by which they were known to others. The meaning of existence was to preserve unspoiled, undisturbed and undistorted the image of eternity with which each person is born.†   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  (P 432) The doctor sees the people of his past, not as their accomplishments, but who they really are. He sees that they are so preoccupied with the things they are doing that they think that that is all they are and that is how other people saw them. They become objects of their work and activity and loose who they are. The doctor sees that the purpose of life is to remain true to yourself. Don’t allow yourself to distort what you really are. See yourself as a person. If you do that you will continually keep your soul pure. If you live your life a human being your soul will remain unspoiled and will last for eternity. To live a human being you must be and treat everyone as a beloved creation of God for your entire life. That is â€Å"the truest of all tests† for a man.

Abortion: A Woman Has the Right to Choose Essay -- Argumentative Essay,

The right to choose what happens to YOU is an American right that every person should be allotted. Though the First Amendment clearly states that all Americans have the right to freedom of speech, the topic of abortions continues to be challenged. Abortions poses moral and ethically challenges that many Americans ponder over. The major two sides involved in this is heated issue is â€Å"Pro-Life† vs. â€Å"Pro-Choice†, pro-life being against and pro-choice supporting abortions. This research paper will examine the many different court cases affecting abortions and the two different arguments What is an Abortion? â€Å"An abortion is the termination of a pregnancy by the removal or expulsion of a fetus or embryo from the uterus before it is viable†, (Grimes, 2007). An abortion can happen for two different ways, either because of problems during pregnancy or by inducing one because of choice. Abortions usually refer to the induced terminations while terminations related to medical issues are commonly called miscarriages. Obviously the controversy comes into play when dealing with the induced terminations. †Induced abortion has a long history and has been facilitated by various methods including herbal abortifacients, the use of sharpened tools, physical trauma, and other traditional methods. Contemporary medicine utilizes medications and surgical procedures to induce abortion. The legality, prevalence, cultural status, and religious status of abortion vary substantially around the world. In many parts of the world there is prominent and divisive public controversy over the ethical and legal issues of abortion. Abortion and abortion-related issues feature prominently in the national politics in many nations, often involving the opposing pro-lif... ...stitution and what it means today: Supreme Court decisions of 1973, 1974, and 1975, page 36 (Princeton University Press 1985): "The abortion cases afforded the Supreme Court another opportunity to caress the Ninth Amendment without embracing it." 3. Chrisrs. (March 2011). Belotti vs. Baird. Bullentin; For Law Students.com. Retrieved from http://4lawnotes.com/showthread.php/2613-Bellotti-v.-Baird 4. Graber, Mark A. Rethinking Abortion: Equal Choice, the Constitution and Reproductive Politics. Princeton, NJ: Princeton University Press, 1999. 5. Lowdermilk, Perry, Cashion, and Alden. (2012). Maternity and Women’s Health Care. Elsevier Mosby. St. Louis, Missouri. 6. Potts, Malcolm et al. Abortion, page 347 (1977). 7. â€Å"Webster v. Reproductive Health Services." West's Encyclopedia of American Law. 2005. Encyclopedia.com. 2 Dec. 2011 .

Cisco

Solution for ACL Question 100% Correct http://img220. imageshack. us/i/acllabc. jpg/ A corporation wants to add security to its network. The requirements are: y y y y Host C shoulb be able to use a web browser(HTTP)to access the Finance Web Server Other types of access from host C to the Finance Web Server should be blocked. All acces from hosts in the Core or local LAN to the Finance We b Server should be blocked All hosts in the Core and local LAN should be able to acces the Plublic Web Server. You have been tasked to create and apply a numberd acces list to a single outbound interface. o more three statements that meets these requirements . corp1(config)#access-list 100 permit tcp host (host address) host (finance web server address) eq 80 corp1(config)#access-list 100 deny ip any host (finance web server address) Corp1(config)# access-list 100 permit ip any any Corp1(config)#int fa0/1 Corp1(config-if)#ip access-group 100 out Corp1(config-if)

Medicine is the biggest epidemic in our time’ was Ivan Illich a prophet or a rumor monger Essay

Ivan Illich was an Austrian philosopher, very popular for his of contribution of theories on the concept of medicalization. He has published many books on medicalization and has presented to a wider public the notion of iatrogenic disease. Medicine is a major therapy tool in social life and without proper medication human life could be highly constrained by many diseases surrounding it. Ivan Illich has had a contribution in the field of medicalization as a philosopher by constructing theories that various medics have followed in their practice. Iatrogenesis is a term that is used to refer an illness that come from medical activity and outweighs any positive benefit of medicine. Iatrogenesis was introduced into social science by Illich. According to Illich, iatrogenesis had adverse effects on the industrial society as it enhanced the corruption, incapacitated individuals and limited freedom in an industrial set up. Illich outlined three major types of iatrogenesis, these are; clinical , social and cultural iatrogenesis. Illich has theorized various ideas in medicalization and society. This essay will point out some theories that highlight whether Illich was a prophet or a rumormonger in society and show some evidence based on his approaches in medicalization. The essay will as well focus on the notion of iatrogenesis and statistics that has been conducted in the UK based on statistics. Finally, the essay will show some assumptions of Illich on medicalization and also how iatrogenesis can be prevented in society. According to statistics in the UK, it indicates that the estimation of 215,000 deaths every year have been caused by iatrogenic, whereby cancer and the heart disease are seen to be causing more deaths in every year(Shaffer, Philips, &Enzer, 2009, p.241). Iatrogenic effects in several cases are fully defined and can be recognized easily, for instance those complications that need a surgical procedure. However, the less obvious complications need significant investigation to recognize, such as difficult drug interactions. Ivan Illich who was a researcher and a multilingual prolific writer on issues related to society and medicine attributed his concepts of medicalization and proposed his views towards the modern medicine in the society. Illich argued that the notion of medicine had deprived individuals and society of their capacity to cope with sickness and death (Basford, Lynn & Oliver Slevin, 2003, p.122). Therefore, based on Illich, iatrogenesis cannot be understood unless it is seen specifically medical manifestation of particular counter productivity. Illich therefore points out main three levels of iatrogenesis. The first level is the clinical iatrogenesis, this whereby the injury is depicted to the patients by unproductive, toxic and insecure treatment to the patients. The second level is the social iatrogenesis, which comes as a result of medicalization of life, and thirdly cultural iatrogenesis, which comes as a result of the destruction of traditional ways of dealing with and making sense of death, pain and illness. Based on the evidence in his works of medicine described for over twenty years, it is noted that Illich was not a rumormonger, but a philosophical prophet, based on his predictions and research on the concept of iatrogenesis. Ivan Illich has traced contemporary idea of the issue of epidemic in the societal context and this notion has greatly focused on the main assumptions that lead to that epidemic. Based on his ideas, he argued on the progressing views on medicine, there is an empowerment model that has evolved out of the realization of epidemic and, therefore, patients cannot be forced to follow a lifestyle dictated by others towards the problem of medicalization. Based on Ivan Illich’s theories on his perspectives towards natural health, medicine undermines health of individuals not only based directly on aggression, but also over the impact of its social organization on the milieu. On that context, when the medical damage to the health of an individual is produced based on the sociopolitical mode of transmission. Thus, according to Illich, social iatrogenesis is designated in all impairments on regard to health that specifically to those socio-economic revolutions which have been made pretty, probable, or essential by the formal shape health care has taken (Kazer, 2008, p.209). Thus, based on his views towards the medicalization, the assumptions that erupt prevail that Illich was one person in the society who was seen as a prophet. Most people considered his ideas more especially his aspects on the iatrogenesis and through his open minded on the society, they regard his views to be those of a prophet. The iatrogenic death has become the third leading cause of death in the UK, surpassing the death by stroke. Based on different sources indicate that, between 200,000 and 250, 000 people are reported to die each year from Adverse Drug Reactions (ADR) in the hospital setting (Kazer, 2008, p.289). On the same note, it is seen that deaths by ADRs kills over five times as the illegal combined in every year and that is the most conservative estimate that is outlined. Thus, the prescription drug Vioxx kills an estimate of 60,00 people by cardiac arrest alone and this figure does not reflect and account for any other fatal side effects such as the internal bleeding. In most cases, medicine undermines health and this is not only based on direct aggression against individuals but it has also an impact on the social organization on the total milieu. Therefore, medical damage to the individual health is enacted by the social iatrogenesis. This defines all the deficiencies that subdue to health a nd are due precisely to those socio-economic revolutions that have been made impressive, possible by the established shape health care. Iatrogenesis has many dimensions as per Ivan Illich’s concept. The undesirable side-effects of approved, mistaken, callous or contra-indicated technical contacts with the medical system represent only first level of pathogenic medicine. The belief of people that they cannot cope with illness without modern medicines reinforces and lays the ground for iatrogenesis by surrendering themselves to the doctors. According to Illich, he illustrates that the social iatrogenesis is not yet acknowledged as a collective etiology of sickness. He outlines that the diagnosis often serves as a means of turning political grievances besides the stress of growth into needs for more remedies that are just more of its expensive and demanding outputs, the industrial system would lose one of its major defenses. On the same note, responsiveness of the extent to which iatrogenic ill health is politically-communicated would shake the basics of medical power much more deeply than any catalogue of medicine’s technical faults. Based on this fact, his works and ideas portray the assumption of his research and these shows that he was not a rumourmonger but can be seen as a prophet in several aspects since his predictions indicated the notion of reality. Iatrogenesis designates a condition of illness, disease, injury or hostile health brought upon a patient as an indirect or direct result of medical diagnosis or cure. Therefore, when iatrogenesis gets into pain, there are numerous common varieties of iatrogenesis, that subsidize to the on-set of symptoms, as well as the dissemination and worsening of existing conditions. Acute postoperative pain is followed by insistent pain in 10-50% of individuals after mutual operations, such as breast and thoracic surgery, groin hernia repair, and coronary artery bypass surgery leg amputation (Gould, Brooker& Gould, 2008, p.167). Iatrogenic complications are very common most people who are affected are the elderly than the young patients. These complications include the adverse effects as the interactions, falls, nosocomial infections, Pressure ulcers and other relevant complications to surgery, however, prevention is often possible, (O’dea& Erikson, 2010, p.341). For example, the large pe rcentage that is affected is the men. The statistics indicate that women live longer than women, however, the spend most of their lives with different disparities. The smoking rates between women in UK were slightly low compared to men, thus women smoke 25.1% while men 31.2%. The initial step in stoppage is to categorize patients at high risk in order to know the way forward in which to help that particular individual. Risk factors may include the following. Prevention is the most crucial factor and determining the effective way to prevent such assumption is to overlook on that factors that contribute to such infections. After full recognition of that factors, focusing on the proper measures that should be taken into consideration to avoid those elements that affect the situation (Miller, 2013, p.178). Thus, interventions that can prevent iatrogenic complications may include the following: addressing proper medication to the patient by relying on primary evidence. In conclusion, Illich can be considered a prophet and not a rumourmonger. A prophet according to religion is a person who can tell about the future. This declaration has evolved from a number of his assumptions on medicine and his approaches towards the medicalization that are entirely based on his research of over twenty years. For instance, in UK there are several individuals who die of diseases linked to the effect of iatrogenesis in every year. This aspect is seen to affect the elderly people more than the young. Illich’s views on medicalization are shown to be very significant to the society as they enlightened individuals to be aware of some aspects that lead to iatrogenesis. With the evidence on health system, his philosophies are examined to be very significant in society since they mainly focused on the main areas that analyze medicalization. His predictions in several aspects support his research on the health systems in society and this fully defines him as a prophe t. It has been documented that no substantial addition to life expectancy or the quality of life critically ill patients has been achieved by high tech cost medical technology. As a contrast, there are many medical interventions, which are simple, cheap and often without any need of medicine yet are quite effective. However, such simple remedies are often neglect or ignored altogether. medicalization encourages our dependence on professional care, and on medical drugs. References Basford, L. & Oliver S. 2003. Theory and Practice of Nursing: An Integrated Approach to Patient Care. Cheltenham, U.K: Nelson Thornes. Gould, D., Brooker, C., & Gould, D. 2008. Infection prevention and control: applied microbiology for healthcare. Basingstoke [England], Palgrave Macmillan. Kazer, M. W. 2008. Essentials of gerontological nursing. New York, Springer. Miller, A. B. 2013. Epidemiologic studies in cancer prevention and screening. New York, NY, Springer. O’Dea, J. A., &Eriksen, M. P. 2010.Childhood obesity prevention: international research, controversies, and interventions. Oxford [U.K], Oxford University Press. Shaffer, D., Philips, I., &Enzer, N. B. 2009.Prevention of mental disorders, alcohol, and other drug use in children and adolescents. Rockville, Md. (5600 Fishers Lane, Rockville 20857), The Office. Source document

LabCo Essay

Since LabCo will adopt IFRSs in the coming year, LabCo’s accounting policy and accounting for the Halibut contract may change under IFRSs. Basically, IAS 11 is to prescribe the accounting treatment of revenue and costs associated with construction contracts. Contract revenue should include the amount agreed in the initial contract, plus revenue from alternations in the original contract work, plus claims and incentive payments that (a) are expected to be collected and (b) that can be measured reliably. Contract costs should include costs that relate directly to the specific contract, plus costs that are attributable to the contractor’s general contracting activity to the extent that they can be reasonably allocated to the contract, plus such other costs that can be specifically charged to the customer under the terms of the contract. [IAS 11. 16] In this case, LabCo make contract entered into was for a fixed price and requires detailed and involved performance specifications. Upon entering into the contract, LabCo realized that this was a unique arrangement that required a great deal of customer specification in order to meet required performance standards. In practical, LobCo had experienced significant difficulties in the design and manufacture of the six-axis laser cutting machine. And their overall project would incur total costs that would be in excess of the total fixed-fee contract price negotiated with Halibut. Thus, they should make a change on setting contract revenue and total contract cost. Contract cost can be increased due to specifically charged to the customer.

Advertising Infiniti Essay

Moreover, consumers were simply confused by the advertising and it even became a runt of Jokes by Jay Leno and David Letterman. It is obvious that it is necessary to analyze the mistakes that were made by Nissan. It should be said that for a success of any product that is advertised it is vitally important to take into consideration four key elements, four levels of consumer’s involvement. The first level is Extended Problem Solving. This level occurs when a consumer is inexperienced in a particular consumption setting or buying situation yet finding its setting to be interesting and highly involving. It is a deliberate decision-making process that includes the explicit need recognition, careful internal and external search a thorough evaluation of alternatives, and a lengthy and involved post-purchased evaluation. In the case of Infiniti Nissan was obviously only on its way to invade the market of the US. Naturally it could not have enough information about the real needs of American consumers. Moreover, the company could simply underestimate its main competitors, including Toyota’s Lexus, which operated within the same segment of the market. The company lso needed to gain the recognition of the American consumers that was not an easy task. The next level is Limited Problem Solving, which implies a low experience and decision making process. The information search is usually limited to the first brand that the consumer encounters in that particular product category. At this level of involvement, the consumer is simply seeking adequate solutions to mundane, everyday problems. An example of this may be a purchase of Pampers shortly after the new mother receives a complementary package of them when she leaves the hospital. It also could be the result of receiving a trial offer or a discount coupon. Probably Nissan Infiniti’s campaign was Just hold in the wrong time since the need was not so significant as it actually should be for a successful introduction of a new automobile in the market. Not less important is the level of Habit or Variety Seeking. Traditionally a habit purchase occurs when the decision is uninvolving and a consumer simply purchases the same brand from the product category over and over again. Habitual purchases are one of the most common types of the decision-making ode, but it is necessary to remember that habits may be disrupted. Actually it is exactly what Nissan has to be done for, as I has already been mentioned at the beginning of the 1980s Japanese companies’ share was about a quarter of the general American market, consequently Nissan’s share was even less significant. In such a condition American consumers would rather buy a traditional American car than a Japanese one. However Nissan also had a chance because Variety Seeking occurs when a consumer has a tendency to switch brands to avoid the boredom and routine of habitual buying. But despite this fact the consumers still choose from their original consideration set of alternatives. Finally, Brand Loyalty is extremely important particularly in the contemporary business. In this level, there is high involvement and a very rich prior experience history that Nissan obviously lacked at that time. However, once gained it will be very effective especially in the advertising campaigns since it is based on highly favorable attitudes toward the brand, a conscious commitment on the part of the consumer to find this brand each time the consumer urchases from this category, and it provides high emotional benefits for the consumer. Thus, taking into consideration all above mentioned, it is possible to conclude that Extended Problem Solving, Habit or Variety Seeking, Limited Problems and Brand Loyalty are extremely important for the market success of any advertising campaign and any product. However, the advertising of Nissan Infiniti discussed in terms of this paper turned to be ineffective since not all of the modes mentioned above could be objectively realized in that time in the market of the US by this company.