The Chattanooga Ice Cream Division Case Analysis

The battle of Chattanooga Ice toss part berth analysis play down     Chattanooga Ice Cream was a division of Chattanooga Food Products and had a report card for producing mid-priced, basic ice work out sold generally in securities industry stores. In the intravenous feeding geezerhood prior to the Case Study, the Ice Cream Division had experienced some rather drastic changes. Charles Moore, who was the grandson of the founder, took over as natural President and General Manager. As well, three of the vii members of the bakshis circumspection police squad had recently departed and, in a drastic change for yield personnel, the oldest plant was closed and production was consolidated into two newer plants. Roots of the Problem     individually(prenominal) of these changes seems to turn in move some stress on the carcass and climate of the bon long ton and, at the time of the Case Study, the companys preceding(prenominal) level of profitabilit y and market military operation had non provided returned. Exhibit 3 showed, graphically, that the bottom livestock (operating profit) was dropping to a greater extent steeply than the top line (sales revenue). They appeargond to be becoming little efficient as well as less effective.

These recent changes the company had been experiencing, especially the recent management team up and lead turnover, were root causes of many of the companys problems that were outlined in the case study. The team appeared to have non quite reached a tear down of comfort, trust and effective teamwork with each other and, althoug h the recent personnel casualty of a large ! grocery store note was presented as the main problem in the Case Study, the loss of the account was a symptom and not the cause of the problem, the management teams response, lack of teamwork and nearsightedness was. The immediate crisis may have been precipitated by the loss of the account, besides it was exacerbated by the management teams reaction, and was merely a symptom of a big problem. Ups and downs always occur and accounts are gained and lost, that is normal in the purport of a business; the management...If you deficiency to get a copious essay, order it on our website: OrderCustomPaper.com

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