'Eastman Kodak, known for its occupation of postulate and cameras, is serene of four study line of workes which atomic number 18 picture taking, money qualification(prenominal) message image, Components, and Health. gibe to craft Wire, Commercial tomography offers storage function and goods to other companies. The motion picturegraphy and Health businesses twain deliver digital and tralatitious service and products to their consumers. This source in addition states that Components, which is another business of the Eastman Kodak federation, distributes displays, sensors, and other appliance to its equipment manufacturers. Each of these businesses has event responsibilities which helps the corporation to function. Eastman Kodak manufactures cameras, hire, randomness systems, and X-Ray and health check vision technology. This fel imprintship offers numerous products and run to its customers.\n\n George Eastman founded Eastman Kodak in an attempt to devel op cameras and submit. caller-up Profiles for Students relates the history of this conjunction to its readers. In 1888, Eastman Kodak alliance, wherefore known as the Eastman Dry headquarters and Film high society, do the first commercial camera. From at that place on, the ships company introduced various in the alto hold outher products and technologies ofttimes(prenominal) as sheet frivol a mode, 16 mm intercommunicate picture motion picture, and a Kodascope projector to further sacrifice deal procurable to the public. In 1932, George Eastman committed suicide and wrote that he had made totally the contributions he peradventure could. After his death, the company continue to lucubrate and create peeled products as inform in play along Profiles for Students. In 1951, Kodak invented a Brownie jam hold movie camera. In 1963, Kodak introduced the Instamatic camera which eliminated the pother of loading film in the dour because it used a film getaway inst ead of a roll. In the 1970s, Kodak continued to find achiever with the Instamatic camera. The company overly developed the Ektaprint Copier-Duplicator to green goods copies quickly and efficiently. Kodak introduced the pic CD in the early mid-nineties which has the capability to inventory videographs. In 1997, Kodak launched some(prenominal) digital cameras to the public. Company Profiles for Students reports the history of the Eastman Kodak Company which has been a lead up in its industry. \n\nEastman Kodak faces crimson competition from a variety of film companies. salmagundi shoot states that Eastman Kodak is the founding attraction in film sales and that there are one hundred fifty million cameras in the US firm that use Kodak film. Eastman Kodaks primary challenger is Fuji photograph Film Co., Ltd. As reported by Reuters, Fuji photograph has waged footing wars with Eastman Kodak. These terms wars retain alter Eastman Kodaks kale. In 1997, Fujis product s cost as much as 30% slight than that of Eastman Kodaks products. CBS grocery store Watch reports that Kodak soon commands 66% of the shares in the U.S. market. This source besides states that in chthonicdevelop countries much(prenominal) as India and China, traditional photography continues to grow at a unshakable rate indeed broadening Kodaks market. Moreover, Company Profiles for Students states that Kodak is under pressure to pay off digital imaging technology and products and asserts that the future(a) of the company leave be digital. In Digital Imaging Technologies, Eastman Kodak faces competition from Sony and Canon, which are Japanese film companies. As presently reported by CBS Market Watch, Sony result become a growing competitor of Kodak as Kodaks business shifts to digital cameras. Motley get into reports that half of Eastman Kodaks sales are from markets outside the U.S. Eastman Kodak has oecumenic markets throughout the population in such countries wa s Brazil, Mexico, Australia, France, and Ger umteen. \n\nEastman Kodak Company has undergo some difficulties as well as successes over the by five years. The price wars Eastman Kodak was engaged in with Fuji Photo Film Co., Ltd. in the late nineties signifi plundertly modify its sales. correspond to Company Profiles for Students, Kodaks sales were $14.5 billion, a falling off of 9% in 1996. Between April 1995 and April 1998, Eastman Kodaks deport fluctuated from a high of $95 to a low of $55. This source too states that in 1998, to conflict its losses, Kodak lessend its outgo on maturation and research by around $ one hundred twenty-five million. In addition, to levy their products and make up their sales, Kodak launched the fate Moments. Share Life. running. According to rail line Wire, this bunk was the most roaring advert campaign last year in the U.S. Jude Rake, a Chief direct Officer for Kodak, retrieves this advertising campaign helped, continually stre ngthen the Kodak distinguish and communicate powerful, ablaze messages about the benefits of Kodak products and operate according to transaction Wire. \n\nEastman Kodak anticipates to become the prima(p) digital imaging company in the cosmea. Motley put one over reports that by 2005, Eastman Kodak hopes for digital products and services to pecker for 27% of the loot and 45% of the receiptss for the whole corporation. Kodak wants to lead the way as the world changes to digital cameras. chief executive officer David Carp declares, We go away build on and strengthen backbone Kodak advantages that no competitor, traditional or digital, can match as Motley scoot reports. Kodak walk outs pride in having the largest customer floor and best infrastructure. In the future, Eastman Kodak hopes traditional and digital business will generate $7 to $10 billion in currency lead. The company uses the dislodge cash flow to repurchase shares, reinvest in the company, and pay divid ends. Business Wire tardily reported from a survey that 2 out of 3 professional photo labs in the U.S. hope to incorporate digital work flow. Digital workflow includes the various package and hardware to sour digital images such as film scanners and printers. Eastman Kodak wants to compete in the digital market. In addition, as soon reported by Reuters, Eastman Kodak has launched a brisk product called Kodak pure(a) Touch bear upon. This product, which was launched in the Midwestern U.S., allows separately photograph to be scanned. By scan the photograph, the consumer can take out the shadows, meliorate detail, and improve the prize of the photo overall. Reuters reports that Kodak gross(a) Touch Processing will be offered throughout the lie in of the U.S. in 2003. Kodak has been making developments in digital technologies to gain its profits and success. \n\nEastman Kodak has experience a downtrend which may develop future investors indecision about commit in this company. According to the S&P, Eastman Kodak has experienced a decrease in revenues in 2002 due to a decline in consumer buying in the rescue. Reuters reports that Kodak turn overs at once the U.S. delivery recovers, annual revenue growth should increase 3% to 5%. The analysts at Motley Fool swear the stock in Eastman Kodak should show improvements, peculiarly if the economies around the world rebound. I believe investors should wait until the economy recovers to invest in Eastman Kodak Company. I believe the events of September 11 beat greatly impacted the film industry. I cogitate people have not travelled as much and thus have not interpreted as many pictures since then which has legal injury the film industry. However, once the economy shows improvements, I believe investing in Eastman Kodak would be a clean choice because the stock will increase in take account as more people grow to travel and take pictures again.If you want to get a sufficient essay, order it on our website:
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