'Marketing Plan for Compost in Nepal\r'

'INTERNATIONAL AMERICAN UNIVERSITY PRESIDENTIAL line of reasoning SCHOOL Buddhanagar, Kathmandu A continue on marketing Plan of Nepal reprocess community Ltd. In partial fulfilment of the MBA IInd semester project submission requirement Submitted to : Submitted by : Mr. Sujan Raja ShresthaAshim Shrestha Lecturer, Marketing Management Gyanman offer Niranjan P. Bajracharya Sangeeta Ghale Shreya Joshi As on 21 butt on 20, 2013 Table of Contents I. Executive outline A. compend of situation analysis B. stocky of grocerying objectives C.Summary of marketing strategies D. Bud mystify abbreviation II. Situation Analysis A. The manufacture 1. floor of the in carcassry III. Executive Summary Summary of Situational Analysis In trained countries, the primary(prenominal) motivations for lavishness reduction ar a slap-up deal related to legislation, surroundal protection, the scarcity of sites for landfills, and the risks associated with harmful solids. The aforementioned(pr enominal) considerations apply in create countries to large metropolitan beas that atomic number 18 accede to many economic and environmental pressures.Urban centres which do not ask effective parade and disposal systems should not devote alternatives to developing go through reduction measures until adequate decamp negotiatement systems are in place. For this, or separatewise reasons, unscathed drive off managers in developing countries persist to pay superficial attention to the issue of reducing primitive negates which make up from 50 per cent to 90 per cent of the total be adrift generated. Management of solid waste is a developing concern in Nepal as urban population densities increase and flavor slight usable land is in myopic supply.Although petty urban centres were declared to be municipalities2, they suffer from a drop of infrastructural and skilful resources to tackle the riddle of waste management. With change magnitude public awareness about uncorrupted health and a clean environment, solid waste management has flat make out to the top of the priorities of the municipalities in Nepal. When the environmental impacts of proposed landfills are macrocosm investigated, it is often found that residents abjure to accept landfill sites near their homes and topical anesthetic anesthetic leading from divers(a) political parties are often involved in protests against proposed landfill locations.Though the Local ego Governance Act of 1999 has empowered municipalities to bundle ein truth necessary action at the topical anesthetic level, the absence of elected representatives3 since 1998 has been ca role difficulties in its implementation. Even though disposition systems are still not in place, most of the municipalities are expressing their desire to develop final disposal systems. They are likewise promoting waste reduction, reuse and recycle among local communities. nigh of the 58 municipalities in various separate of the expanse are providing effective comprehensive waste collection dish ups and rough are making good gain ground towards final disposal. For this review, communities and private sector service providers piddle been selected according to their present military exploit in waste reduction. Priority is disposed to those community- nucleotided organizations (CBOs) and non- disposal activityal organisations (NGOs) that are playing effective roles in waste reduction at source, collection, bear on and cycle.Table 1 provides lucubrate of the regions and municipalities in Nepal. Where do we stand ? Nepal recycle Company’s area of business al blue for be to collect, recycle/ convert, and market waste from municipality waste processing plants for use use as a consumer good. This recycled growth volition play two critical needs: 1. It will help passel to better manage their native wastes. 2. It will give municipalities a feasible and cost effective substitute t o landfilling the waste, and 3. It will help meet the outgrowth gather up for organic grunge enhancers and fertilizers.The sensible that will be recycled is kind-hearted waste ooze. Our recycled waste will be targeted toward fertilizer manufacturers, nurseries, landscapers, arouseers, authorities agencies, golf courses, and others. All of these emf guests will benefit from the converts numerous farming enhancing characteristics. Landfills are filling up and cost of disposal are rising. Also on that point are a lot of problem in managing human liquid ecstasy. This is a unique and viable concept that addresses the needs of various customers and reaches an untapped market with tremendous harvest potential.One of the most attractive aspects is that the business is communicate to attain a strong uppercase position and achieve favourableness in the third division of operation. Due to a large need for these products and services, and a want of direct competition, our projection of quick profitability is attainable. Research will be an current process for the troupe; one special area of interest is the possibility of expiration the product as a fertilizer. In this case, the profitability of the product would n aboriginal epitome A. Summary of marketing objectives Specific:Our finishing of the confederation is to initially promote recycled product as for now â€Å" convert ” to the customers pitch about awareness about the use of recycled product in focus the compost against the use of chemical fertilizers. We are to engender the market of the compost patience in adits the nigh two years by providing soaring type organic composts at the rate lower or compare to the local rate but cheaper than the chemical fertilizers. We aim to sell our products to large segments : local farmers, industrial farmers, golf course and in the long run export the products.We aim at softened uprise in the profit yield rather than a rapid one. measurable: We aim to trail 20% of the market share within the first year and slowly increase to 30%. With the approachability of input exploitation human goo and other organic waste, we are slight in operating cost that merits us to sell our product at low cost. We are in collaboration with the government so we don’t baffle to incur any of the business taxes as the diligence is currently targeted to social benefit with a little heart of profit. doable:We ensure to possess the latest cycle plant and shade assurance group in the industry. We to a fault have the high hat marketing professionals to increase our sale. We currently are running our industry with the support of government assistance as well(p) as divers(prenominal) NGO working for the environment welfare, so we have sufficient pecuniary resource as well are shrive from different taxes helping us to lock in at optimal level transport about profit which is to be reinvested in the same. Also our customers, as Nepal being an pastoral rural , we have easy customers.The provided thing our marketing team has to do is to aware the customers about the use of compost and its vantages against the other chemical fertilizers. We are as well as in collaboration with government and other NGOs that are working for the environement and the development of the kitchen-gardening segment in the state of matter. Summary of marketing strategies. Nepal Recycling company aims to provide composts to customers at a price far focussing cheaper than the chemical fertilizers being change in the local market. Mission Nepal Recycling company’s mission is to provide the highest character composts .WE exist to attract and chief(prenominal)(prenominal)tain local farmers and agro-industrialist. When we attain the most of the market share, we tend to move towards profit maximization and go towards globalization of our product through brand. Marketing Objectives * Improve the local farmer s perception on compost uses and its advantages * Increase the amount of compost market share in the country * Maintain a slow ascend profit margin * To prepare the country about waste management and the advantages of organic wastes Target Markets * Local farmers * fertilizer manufacturers * nurseries * landscapers * government agencies * golf coursesMarketing Mix Nepal Recycling Company is comprised of the following approaches to pricing. ,distribution, advertising and promotion and customer services. * Pricing : The cheapest high quality compost in comparison to other chemical fertilizers * Distribution: The products will be manufacture in the recycling plant fleck the change will be through with the help of agriculture retailers and government aids. * advert and promotion: We will require advertisements , sales promotions and government references to local farmers through different agricultural banks and NGOS working for the welfare of the agriculture. client Service: The cu stomer service in the context of our product will be to educate people different discipline regarding the use of composts against the chemical fertilizers . And too educate about different agriculture entropy II Situational Analysis The Recycling Industry 1. History Recycling has been a commons practice for most of human history, with save advocates as far back as Plato in 400 BC. During periods when resources were scarce, archaeological studies of antique waste dumps show less household waste ( much(prenominal) as ash, wiped out(p) tools and pottery)â€implying more(prenominal) waste was being recycled in the absence of new material.In pre-industrial times, at that place is take the stand of bite bronze and other admixtures being stash away in Europe and fluent down for perpetual reuse. [4] In Britain dust and ash from wood and coal fires was collected by ‘dustmen and downcycled as a base material used in brick making. The main driver for these types of rec ycling was the economic advantage of obtaining recycled feedstock instead of acquiring arrant(a) material, as well as a lack of public waste removal in ever more densely be areas. In 1813, Benjamin Law true the process of whirling rags into ‘shoddy and ‘mungo wool in Batley, Yorkshire.This material combined recycled fibres with virgin wool. The west Yorkshire shoddy industry in towns such(prenominal) as Batley and Dewsbury, lasted from the early 19th vitamin C to at least 1914. Industrialization spurred acquire for affordable materials; aside from rags, ferrous scrap alloys were coveted as they were cheaper to acquire than was virgin ore. Railroads twain purchased and sold scrap metal in the 19th century, and the growing stigma and automobile industries purchased scrap in the early 20th century.Many secondary goods were collected, processed, and sold by peddlers who combed dumps, city streets, and went door to door sounding for discarded machinery, pots, pans , and other sources of metal. By World War I, thousands of such peddlers roamed the streets of Ameri washstand cities, taking advantage of market forces to recycle post-consumer materials back into industrial production. [5] Beverage feeding bottles were recycled with a refundable deposit at whatever confound manufacturers in Great Britain and Ireland around 1800, notably Schweppes.An official recycling system with refundable deposits was open in Sweden for bottles in 1884 and aluminium drink stinkpots in 1982, by law, leading to a recycling rate for beverage containers of 84â€99 percent depending on type, and mean(a) use of a glass bottle is over 20 refills. (The above mentioned details are abstract from wikipedia. com ) underway Scenario Some people dump their organic wastes into farm so that they get some fertilizers for their agriculture. man the reputations, plastics are burnt and metal dispose are stored.But people have started selling the papers ,glass , plastic s and metal scraps to the people coming to house doors collecting for it. The so called â€Å"khaali sisi bottle wallas” pay a beautiful amount for the wastes they take in. They collect wastes in abundant quantity and are exported to India where they get recycled and new products are produced in turn and sold to Nepal again in expensive prices. As population is soring up in the urban areas with the amount of human sludge and other wastes such as papers, glass, plastics and metal scraps.As the area for land fills are being filled up and there are no more places . The human sludge is nowadays dumped into rivers and ponds. The organic wastes from homes are besides located into nearby open places. The country has not moved towards the concept of recycling and very few companies are into the â€Å"Go Green â€Å" concept and use recycled products from other sources. Also there are small companies who collect waste materials such as paper, glass, plastics and metals , but are taken to India for recycling. The products are then distributed from India only. Growth PotentialThe potential for the growth of the recycling industry is very high and flexible. With the handiness of waste materials as input, the industry can grow soon and the products as well can be sold easily as the nation is also moving towards â€Å"Go Green ” concept. As products such as fertilizers are comely very very expensive, the compost produced from the industry can be of a great use viz price and quality. As chemical fertilizers are also continuous depleting the soil quality, the organic fertilizer or compost can help the farmers into their productiveness. So there is a great potential for growth.Also with the growing number of other industry such as plastic, glass(esp. bottlers companies, brewery and distillery ), metal industries, the availability of raw materials can reduce their operation cost and provide the people of Nepal with cheaper products and also help the econom y of the country by exporting recycled products because the whole world is exploitation recycled products. Nepal Recycling Company History Nepal Recycling Company was turn overed in 2012 AD . Its aim is to help the country in rising the economy as well as the management of waste materials.It recycles waste materials and helps manage the wastes and puts the country to a unstained environment. While producing recycled products, it can help microphone boom country’s manufacturing industries roviding products in the constellation of raw matireials or finished goods. cooking stove of business There is a double background knowledge of this business to bloom. The products for the company for now compost and recycled papers have a easily reachable market. It would take some years to capture the market for both the compost and the paper industry.Compost can be packed as a mark fertilizer and papers can be manufactured as high quality materials and sold in the same brand. The compost is readily required for every farmers so there is a huge luck for it to flourish in the market. While paper products markets can be made to the same organization from where the waste papers were brought from. Current state and growth The company so far is in its growth stage. It is essay to capture the market share providing the highest quality compost in the country.There is a scope for the company to grow to earn huge amount of boodle and also establish itself as a brand product and also mark up as an international quality product. |Due to the growing concept of organic products, there is a huge amount of market sustainability . positiveness The company currently is operating at low profitability rate . Its bully has been gained from government funds and other donors. So, the main scope right now of the company is social awareness and to capture the market. and the company will focus on increasing the profitability within the next 4 years.Competenece in various areas Strengths outset a business in the recycling industry proves to be a lucrative business because the potentials still remain untapped and it is an evergreen niche. recycling itself is a wide-cut niche and making substantial profits from a recycling business in a country like Nepal where waste management is a impossible thing. We have plenty of waste materials that can be used as input for our plants. The human sludge which at present is dumped instantly into the rivers can be directed directly to our recycling plants.We can also bitch money from the home consumers for taking in their organic wastes. The recycling business will prove profitable because there is a high demand for recycled products from manufacturing companies; who are looking to drive down production be, since using recycled packaging materials is cheaper than acquiring new ones. Challenges * It is capital intensive †but can be started on a small scale. * superior cost of recycling equipments and machines. * It takes massive amount of effort to gather waste local sites and other places.However, you can choose to outsource this process while concentrating on your summation competence; which is recycling. SWOT Analysis Strengths| weakness| 1. Low price2. Environment Friendly3. Low resource consumption4. Less garbage in the fellowship| 1. Unavailability of Machinery2. Lack of Human expertness in recycling 3. People may not accept this product if we do not rightly market it. 4. lack of markets for collected materials5. lack of funding for recycling6. ugly participation by residents in material collection. Opportunities| Threats| 1. Employment Opportunities2. Demand Supply Gap, creates a room for our business3. Purchasing power of the people will be increased so they will favour our products. | 1. Firms may counterbalance on this establishmentand may negatively print ourprofitability and sustainability| Potential Marketing Problems The country has 90% of the population making up a li ving on agriculture. With increased demand and competition, people have started using their productivity using chemical fertilizers.Educating people on the use of organic fertilizers such as compost on the current scenario can be difficult. With people wanting more productivity, it can be a muscular task to make the people alert over to composts. With people into traditional farming, they have their own methods of organic composts and which is free of costs to them. Making them buy the same singularity products with a price will take a heavy amount of risks. As well, the government is providing chemical fertilizers at very subsidized rate . The government itself can resist the sale of our product .\r\n'