'Ryanair’s Strategic Issues and Suggestion\r'

'Ryanair (0704007 cable ??? ) their strategy Ryanairs strategy is to offer their services with cheesy price. So their competitive advantage is â€Å"Cheaper price” than otherwise rivals. To hold open sleazyer price than other rivals, they faces several problems. approach problems There were several challenges faced by offset comprise carriers in Europe like advance aviation burn down apostrophizes, ensuring staff productivity and maintaining a large fleet for magnification. 1. There are wads of airways which is provide cheap fare of flight such(prenominal) as easyjet, Virgin express, Air Berlin and so on.As chela airways use the same routine, minor airports get a purchasing personnel from the airlines competition. It is hard situation for Ryanair to diminish the fare. 2. The aviation turbine fuel costs fluctuated as scotch and political situation changes and increasing demand of fuel. Also, the fuel should be paid by US dollars, so change of exchange rate affec ts to the fuel cost. Ryanair had non added surcharges like other airlines so that they could maintain note fares. entirely increasing fuel cost moderates hard to maintain funkyer price for Ryanair. 3. As I mentioned earlier, thither are so many airlines offer cheap fares in Europe. The major competitors of Ryanair were easyJet, bmibaby, Air Berlin, SkyEurope, Wizz Air and Aer Lingus. Also, in that location were other low cost substitutes like postulate and tram services in Europe. 4. Ryanair want to dilate their business in the European continent as it was becoming popular tourist destination. Also it is intend to expand its network to North Africa.It requires more aircraft, homophile resources, and agreements with airport authorities and governments. But the incidents of terrorism in UK and Europe, requirements from airport authorities and governments is hard for them. providing solutions 1. As at that place are quite lots of airlines which offer low fare of flight, they can be united and make a union of lower fare flight. and so they can have a purchasing power to local airports. 2. When the chief executive officer judges the fuel cost goes up and thinks the time of low cost of fuel, CEO can make a long landmark contract with oil supplier.At this strategy, CEOs judgement is really important. Also, the beau monde can do Forward Trading of oil. 3. Customers make some airlines by fare and service. As the mechanical devices are developed fast, they can reduce the cost by replacing from human resources to automatic devices. But the part of offering services, employees should be focused. 4. Do negotiation with the countries such as North Africa, US etc , and so try to be liberalization. After the negotiation, business expansion will be easier.\r\n'