.

Thursday, April 18, 2019

Critical review and comparison of 2 refereed and related journal Literature

Critical and comp atomic number 18 of 2 refereed and related journal articles in the field of business information management - Literature brush up Exampleinitiatory journal -strengths The paper Customer Perspectives on E-business Value Case Study on Internet Banking written by Rahmath Safeena from its title reflects an important issue in the modern banking sector exhibited by the author. Along with that the author have also used keywords like net profit banking, information and communication technology (ICT) perceived usefulness, ease of use, risk, awareness which are appropriate in examining the customers perspective (Safeena, 2010, p.5).Before pathetic into the discussion of the subject matter with in depth analysis, a brief literature review has been provided by the author reflecting various aspects of internet banking (Safeena, 2010, p.6). Identification of the look into methodology is a crucial factor in executing research in a rigorous manner on a particular radical and also helps to deliver robust inferences. In this paper the process of the Technology Acceptance Model (TAM) is universe used for analyzing the extent of the acceptance of the internet banking system by the customers. The incorporation of the TAM model is a judicious application for reflecting the perspective of the customers related to the internet banking system (Safeena, 2010, pp. 6-7). ... Empirics also reveal that there has been a positive correlation between the above devil variables in the study of internet banking (Safeena, 2010, p.7). Applying proper statistical techniques it has been also found that when the online banking is perceived as useful then the customers are prone towards using internet banking. The findings state that usefulness, ease of use and risks are the prime parameters which affect positively the acceptability of the internet banking procedures (Safeena, 2010, pp.8-11). 1st journal -Weaknesses The author have mentioned description of disparate types of internet banking as well as different security issues in the literature review part but have included all the references which are old in their year of publication which are majorly around the year 1999-2000 and one or two references in the recent years like 2006 (Safeena, 2010, p.7). Again, in the strength section the process of TAM is mentioned which is so a good method of executing the research. But still this process suffers from some restrictions. The first limitation is attached with the explanatory power of the model. Empirical results also found that the existing studies account for less than 60% of the variance explained especially those used by the professional users (Sun & Zhang, 2006, p.53). The sample used in for the purpose of research is students of business and economics students of an educational campus. But studying only the perspectives of the students will not provide whatever general conclusions about the overall public perspectives on the internet banking. (Khan & Mahapatra, 2009, p.35). The method of questionnaire has been used in carrying on the research and in the paper it is stated that relevant questions have been

No comments:

Post a Comment