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Events and Destination Community Wellbeing â⬠MyAssignmenthelp.com
Question: Discuss about the Events and Destination Community. Answer: Introduction The research has taken place in the available literature to understand the contribution of events to community development with specific attention on how these events also contribute to both the different capitals that make up destination community well-being and sustainable tourism within the destination region. The primary objective of the discussion is to highlight the key factors of events in the current form of tourism as well as to understand their classification, impact, and outcome and tourist significance. It is evident that nowadays, the average of the number of tourists is rising worldwide along with their expectations and requirements (Azad et al., 2017). One of the primary observations in the research is the fact that building a tourist destination is a risky, complicated, and often a prolonged process. Because tourists have options to pick and choose, it is essential that each location should draw up a distinctive destination product, image, and brand. Going by the fact s, public involvement in planning and development is fundamental to the nature of tourism. Furthermore, the Community involvement has distinguished as portion of the inescapable democratization' of citizens life. As the number of countries moving toward entirely market-based economic system is on the increase, people are demanding more entanglement in every matter which affects their lives, including tourism development issues. With the change in generations, numerous tourism planning approaches have emerged, including the physical, environmental, economic, community approaches. They emphasize the aspects of destination planning and management. According to (Armenski et al., 2017), the theoretical concepts of sustainable tourism development have been addressed appropriately in the academic literature. One of the famous models has received the attention for its underpinning sustainability philosophy is the concept of strategic visioning. Events and Destination Community Wellbeing The subsequent parts of the discussion are concerned with the main features of the relevant form of capital plus the different ways in which events can make a positive contribution it. In the context of communities, there are different kinds of community assets - built, human, natural, social and so on. In combination with one another, they help the community receive the appropriate benefits (Buning Gibson, 2016). Each of the capital requires care, nurture as well as improved over time Events and Built Capital As per (Choi et al., 2017), Built Capital involves the constructed infrastructure for use such as water systems, electronic communication, machinery, roads, buildings, sewers. Built capital includes roads, factory buildings, houses, heavy equipment, and apartment buildings. Furthermore, it also includes the necessities like food and clothing. Apart from these requirements, the developed countries are also using some other products at present like dishwashers, telephone and more of the same. Given the fact that the infrastructure of a country is one of the important things which attract tourist, it can be stated that the built capital is a relevant capital. As tourists have choices when it comes to choosing a holiday destination, the infrastructure of the country should be advanced and developed. As given details in (Clark et al., 2017), the events of the state also attract more customers during a particular period like any famous festival of the state can receive more tourism. For ex ample, New York City receives more tourists during Christmas celebrations. Similarly, different events can increase the tourist market; they also contribute to the growth of the economy of the state. Electronic communication, machinery, roads, buildings, etc. are all the basic things that need upgradation as per the requirements. While a developed infrastructure leads to the positive impact of the destination and event management, events also play a significant role in the formulation of different strategies for tourism development in several areas. Hosting the events need to meet the requirements of tourism. Its promotion, with the help of most useful media, can contribute to constructing a basic aim for all communities indulged in destination marketing management to increase the profit of tourism (Fairley, et al., 2016). Events and Human Capital Individual's skills, physical and mental health and education, constitutes human capital. It is an essential factor in every country or society as it contributes to the community (Yolal et al., 2016). Every individual represents their country and its values, so their identity and origin can be identified based on their culture and society. Different events organized by the people living in the same state enrich the country and its culture. The way of involving people in various manifestations of the state, coupled with their communication strengthen the idea of co-existence. Also, development in sectors like health, education also depends on the improvement of the individuals. It is an investment that also adds to their well being and self-esteem. Furthermore, the analysis is to review the literature and frame a conceptual model, including the key constructs, linkages, and processes indulged in the relationship between tourist destination development and the image of the brand of the tourist destination. Additionally, human capital can have a positive effect on targeted tourism management. According to (Haimes, 2015), there are numerous examples of investing in human capital that can contribute to the event and tourist management. Such examples involve the provision of appropriate health care, child education, and training of workers, supplying food for every individual in the society in an adequate amount, getting plenty of exercises, and developing peaceful relations with other nations. For the achievement of the goals related to sustainability, there is a huge requirement of increasing the economic profit to the local community while concurrently decreasing the environmental and social costs. Events and Social Capital (Halpenny et al., 2016) opines that, Social Capital is a capital investment in the outcome of the process, which indicates how organizations, people, and groups in the community get along. For examples let's include the mutual trust, leadership, working together, and the sense of a shared future. These are some of the different factors that enhance the country with their positive contribution. Social capital expresses the connections among the community; this is the best possible way to explain the different processes of how people interact and relate to each other in the same place. The connections with family, friends, and neighbors are the simplest one known to every individual. Therefore, while discussing the events and tourism management, it is essential to also understand the connectivity among each other on a larger scale. The connections like community and volunteer organizations, the capabilities of groups of people to construct the governments to handle the common problems, and also the skill of individuals to form companies to produce goods and services to satisfy the requirements of the community. Events and Cultural Capital Community development involves a group of people who initiate different social activities to enhance the different capital situation. Capital plays a decisive role in the management of events and tourism. Therefore, the culture of any community grabs the attention of more people if it represents appropriately. According to (Machlup, 2014), Cultural Capital assets involve the values, local beliefs, festivals, history, foods, cultural heritage, art, etc. Every community has its cultural heritage, festivals, which are distinct and others' attention. Different events of the community receive more tourist, as every person loves to explore different cultural heritage. The different culture of the community can contribute more to the capital development of the cultural heritage, values, and art of the country in a correct form. Cultural capital also includes different languages and rituals that take place in different states. Every country possesses different dressing style and traditions; a better way of promoting their culture will affect the management of tourism positively. In the last few years, cultural tourism has become the byword for tourism. At present, tourists are interested primarily in exploring the different culture and living styles. Thus, event tourism has become one of the fastest growing industries in the tourism sector. It is believed that such growing interest for special events can help to provide beneficial activities in the community (Vogt et al., 2016). Events and Natural Capital All natural aspects of the community are involved in the Natural Capital. These include clean air, assets of fresh water, landscape, wildlife, good soil, parks, and lakes, etc. These elements are taken out of nature for use on a daily basis. However, nature can prove to be the most significant factor in tourism management. It is evident that most of the people search a peaceful and healthy but a natural environment for their holiday destination. When choosing the destination for the trip, a majority of people like to explore the associated nature place. Hill stations get more tourism as people feel more comfortable with associated nature community where they can forget their stress in the beauty of nature. Therefore, contributing to the quality of life, the beauty of nature is important to tourism and recreation and this also forms the basis of the economy of the communities. (Misener, 2013) opines that the Safeguard of prime wetlands and farmlands, and the prevention of pollution is as much important as the replenishment of resources before exhaustion. Additionally, managing wastes in ecologically sound forms are all essential examples of investing in natural capital. Events and Sustainable Tourism The Events can be categorized based on the attraction of tourism. The process of its organization defines the relationship established between particular events and tourism. With the help of volunteers, the Festivals and events are arranged primarily for residents who reflect their culture and traditions. Although it can prove to be a valuable opportunity for visitors in the area, most of the times these events are small and have a limited tourist attraction. According to (Moscardo Murphy, 2014), it is natural as they are the community oriented. Massive tourism has the potential not just to boost the economy of a country but also to spread its culture worldwide. Additionally, the events of regional and provincial importance also possess the power to attract tourists in sustainable tourism. From the perspective of tourist events of national and international significance are most attractive as it gives new colors to life with various festivals of different communities. Various manife stations of the other countries attract domestic and international tourists and also enrich the reputation and attractiveness of the respective destination. However, the primary goals of these events are to increase the tourism as well as appeal to be the host destination as much as possible. One of the most popular definitions about of sustainable development by an author is that Development is something that helps to meet the requirements of the present without compromising the ability of future generations to respond to their needs. According to (Park et al., 2015) a subset of sustainable development theory, the planning of sustainable tourism has been seen by many as a means of enhancing the positive and reducing the negative effects of tourism activity on destination communities. (Pelenc Ballet, 2015) has said that the study sought to develop a theoretical structure to promote the application of sustainability principles to local tourism destination planning. Synthesis and Recommendations In this concluding section of the analysis, the discussion depends on the factors that support event contributions to destination community well-being and sustainable tourism. It highlights that the Events have a substantial effect on building the image of a destination image. It also promotes positioning and branding - the two key factors that contribute to the perception of a tourist destination. The events should be planned and organized in a way that they differ from each other; it helps meet the satisfaction of visitors and their loyalty, which is essential for repeating events. Location improvements, community development, contributions to societal institutions are some other elements that have been recommended by (Todd, et al., 2017) to carry out the positive effect of event and destination management in a country or community. According to the synthesis, the host community must be supportive and involved in the event. It has recommended by the scholars that, the destination managers must use functions as efficient equipment for the enhancement of tourism in the destination. However, for that, they have to adopt a different strategic approach and policy to event tourism in the field of planning and development to understand the complete scope of the destination. Some of the advance policies like constant monitoring are mandatory, apart from accepting the tourism strategies with innovation, including various events (Niekerk, 2017). The primary goals of event tourism should include factors like making decisions based on the extent to which the current events have to develop and publicize the attraction for the tourist. Furthermore, it is also important to understand the scope of extension level for the creation and development of new events and event offers will support. Moreover, the role played by the developments in the creation and strengthening of the destination image must be taken into consideration as observed in the analysis with the modern perspective. Each of the destination which wants to enrich their tourist attractiveness must construct the accurate plans for the development of tourism. Also, these programs need to determine on the strategic planning of events if they want to understand the complete potential of event tourism. As per the (Uysa et al., 2016), the events those are organize in a particular destination must be planned and developed systematically and should establish as tourist attract ions, the incitation for further development, image builders and animators of the destination. References Armenski, T., Dwyer, L., Pavlukovi?, V. (2017). Destination Competitiveness: Public and Private Sector Tourism Management in Serbia.Journal of Travel Research, 0047287517692445. Azad, M. A. S., Anvec, T., Harris, M. (2016). Valuing Natural Capital on Farms: A Soil Natural Capital Indicator. Buning, R. J., Gibson, H. J. (2016). 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Factors effecting destination and event loyalty: examining the sustainability of a recurrent small-scale running event at Banff National Park.Journal of Sport Tourism,20(3-4), 233-262. Machlup, F. (2014).Knowledge: Its Creation, Distribution and Economic Significance, Volume III: The Economics of Information and Human Capital(Vol. 3). Princeton University Press. Misener, L. (2013). Events and social capital.Research themes for events. Oxfordshire, UK: CABI, 18-30. Moscardo, G., Murphy, L. (2014). There is no such thing as sustainable tourism: Re-conceptualizing tourism as a tool for sustainability.Sustainability,6(5), 2538-2561. Park, S. B., Park, S. B., Park, K., Park, K. (2017). Thematic trends in event management research.International Journal of Contemporary Hospitality Management,29(3), 848-861. Pelenc, J., Ballet, J. (2015). Strong sustainability, critical natural capital and the capability approach.Ecological economics,112, 36-44. Todd, L., Leask, A., Ensor, J. (2017). 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